At the university where I used to work they took advantage of their location since a very important avenue ran through the middle of the Campus. We had a pedrestrian bridge for students to cross the streets, we wrapped it up with a giant Banner with real size sudents and from the distance it seemed like students were on the bridge looking down to the street. It was an attention grabber. The last thing we did was to decorate the entire wall of one of the buildings facing the avenue with very atractive design of student life, with 3D cuts.… >>>

We currently have a very active high school program that generates hundereds of leads and thousand of mailing list names. This has taken us some time to build up and our conversion rates are not as strong as they should be yet. That said, we are out and in front of hundreds of high school students every week giving them useful information and letting them know who we are. We have recently started a corporate campaign. We have devoted one person to the role of business liason. We are hoping to start building this as a source of leads similar… >>>

Most of our traditional advertising is done through our central office and in someways is beyond our control. Therefore, we like to put our energies into things we have direct control over such as our website, promotional events/material, advisory boards, etc. We have a couple fo people on staff who are very creative and have the technical ability to create great promotional assetts. For example, we conduct bimonthly Gaming tournaments for which we create fliers that are distributed in our high school presentations and in the local community. These fliers have gotten noticed and our attendance at these events has… >>>

We have tried radio ads but we did not see results and decided to cancel due to the high costs. Our best results continue to be word of mouth, mailings and our website. Each year our website becomes a higher yeilding source of leads as more and more people turn to the information highway. I do want to include specialized mailings (ie: admissions, financial) in the future. Our advisory board proves to be of great value. We review our current curriculum, syllabus, educational resources, etc and try to improve based on each person's experience with our students. I would like… >>>

Our number source of advertising comes in the form of mailing campaigns. My administrative assistant is responsible at the beginning of each month to complete a mail out to prospective students, employment agencies, local high schools, etc. Our website has yielded great results and we are able to contract with a local designer making the costs quite low. After completing this last module, I am excited to see how effective press releases may work for us. We always have a great story to tell and I have never thought of using a press release to share these stories with our… >>>

We have struggled with getting the word out about our school. Part of the problem is that there is alot of competition in our market but we are also small and do not have the advertising dollars and efficiencies of some of the larger schools in the area. That said, we have alot to offer being a great school with regional accreditation and high demand programs including Nursing. Traditional advertising is not going to take us over the edge. Recently (in the last year or so) we have started placing a greater emphasis on "guerilla marketing" and have had some… >>>

We have really made a concerted effort in the last year to make use of public realtions as a key aspect of our marketing strategy. Below are some of the highlights: 1. We conducted a "Family Fun Fair" to raise money for a charitable cause. We set up waterslides, bounce houses, "funny Boxing", kids games, food vendors, etc. We invited the public through announcements on radio stations and through emails to all old leads. Our students took part in the event as guests and our honor society ran many of the events. In addition we had a raffle and got… >>>

We have many ways of getting the word out to the community. We do send newsletters, periodic press releases, and news articles to industry related papers. At this point I do most of the public relations, but I am not formally in charge. It is in addition to my current duties. I think it would be great to come up with a calendar of when certain things should be sent or published so that our efforts could be more consistent and organized. I will probably try to do that in the next week or so, present it, and see what… >>>