Community Programs
We currently have a very active high school program that generates hundereds of leads and thousand of mailing list names. This has taken us some time to build up and our conversion rates are not as strong as they should be yet. That said, we are out and in front of hundreds of high school students every week giving them useful information and letting them know who we are.
We have recently started a corporate campaign. We have devoted one person to the role of business liason. We are hoping to start building this as a source of leads similar to our high school program.
Like I said, it takes time to build these programs and it is easy in our results driven industry to loose track of the long term perspective when such programs are not immediately "successful". You need to watch how you define success.
Drew
H Drew
You made a lot of interesting points. One is that it may take time to see results. On the other hand, if you are not seeing the results you expect it is good to ask why. For example, it is great to generate a lot of leads - like high school students - but is there a match between 18 year olds and your program? Having a dedicated business representative is great. Contacting companies generates a lot of opportunities. You can develop enrollments, job openings, and gain feedback and advice. Many companies help employees with tuition too.
Best wishes
Susan
