PR
We have been sending press releases to local newspapers regarding every student who enrolls, graduates, or earns honors/high honors. We have also increased the use of email marketing. We send alumni and future students electronic newsletters. Also, any special events, such as tours and open house are announced through press release and radio advertisements in some cases.
Hi John
Sounds like you have a comprehensive plan in place.Very good. How many of your releases are published in the news media? If a lot, what accounts for your success? If a small percentage, what could you do differently? Great that you remembered that radio and also tv air public announcements for free. So if your event is open to everyone, there is a good chance you'll get an announcement aired. Great job.
Susan
I'm thinking that a newsletter on the website could be a really effective tool.
HI Steven
An online newsletter is great. The content and information has to be very valuable to keep people coming back to read it. YOu can also email it to leads, students, grads, employers and more. Let people know you have something of interest to them on your website and they will learn a lot about your school at the same time.
Best wishes, Susan
