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If I read this part correctly the CPL of tv is less than that for radio. Does this hold true for enrollments as well?

With most TV ads we have checked the cost tends to run higher than with other forms of advertising because of the actual production of the ad and the cost of the medium itself. For a smaller school with one location would this be a reasonable investment or would this be more of an avenue for bigger schools with multiple locations?

Thank you for yoiur reply. We'll give it consideration.

Given the rates for newspaper ads vs. other advertising options are there current studies on the return per dollar for newspaper or print vs. other options?

Our market area is in Miami, Fl. The target population is young adult to older adults. One of our radio stations only offers 2 minute spots during the times we feel are better suited for our population. We are not sure that this is a wise purchase because of the length. Since there may be experience out there with purchasing this size spot. Is this effective or should we stick to the smaller 30 and 60 second spots rather than the 120 second spots they want us to purchase?