Lack of committee participants
We have participated locally in several Health Fairs and on occasion sent speakers for different events. We have a very small school with a very intense program. It is hard to generate enthusiasm from the faculty, staff, and students as they are stretched pretty thin already. Also, our demographics extends from 21 year old students to 55 years old and AA degree to PhD. I guess the problem I'm experiencing is how to maximumize our limited resources with an incredibly diverse, national market.
HI Ruth
Interesting situation. A remedy is to hire someone who can take the pressure off the faculty or do some of what the faculty is doing like handle events and giving presentations. Also focus on internal events that doesn't tax the staff too much. Always a challenge.
Best wishes
Susan
Hi! Sounds like a more specific demographic might be useful. If you could narrow down the demographic, (or decide on separate groups you want to go after one at a time,) or pick one geographic region, you might get more response for your efforts. Susan's suggestion to hire a dedicated person to take the pressure off the existing staff sounds good too, if you can afford it. Good luck!
Hi Barbara, Great points. You have to be imaginative, creative, and use a lot of data to identify your demographics. Logic doesn't always win out. For example, look at the demographics of all leads. What new patterns do you see? Are there a lot of men applying for tradtionally female professions? How can you increase female interest in what appears to be male oriented jobs? Lots of opportunities. Best wishes, Susan
