PR
We have really made a concerted effort in the last year to make use of public realtions as a key aspect of our marketing strategy. Below are some of the highlights:
1. We conducted a "Family Fun Fair" to raise money for a charitable cause. We set up waterslides, bounce houses, "funny Boxing", kids games, food vendors, etc. We invited the public through announcements on radio stations and through emails to all old leads. Our students took part in the event as guests and our honor society ran many of the events. In addition we had a raffle and got thousands of dollars worth of raffle items to raise money for the charity (they actually conducted the raffle so we did not have to deal with the legalities). This got some good PR and got hundreds of people out to see our campus.
2. We do monthly newsletters which we send electronially to all of our employers and our alumni.
3. Our massage program is open to the public during certain classes. We promote this bringing dozens of people a month into campus. We also give out coupons for free massages when the opportunity arrises.
Wow. This is incredible. Are you measuring leads in relation to the events? Are you measuring leads in relation to enrollment? Let's look at the benefits of your Family Fun fair. You raise money for the community so can get a bit of recognition and do good. You bring people to your campus who might not otherwise know about your school and it's offerings. Your students feel a sense of pride. In getting the raffle items you made more people in the community aware of your school. Hope you took lots of photos to use for marketing and brag boards on campus. And also to use to send as flyers.
Your monthly newsletters to employers and alumni is great. They are a great source for enrollments. You are doing everything to really bring attention to your school. Reminder - measure results. Let's hear about them. Also review what went well and areas for improvement. Then write a manual so each event gets easier to run.
Great job. Susan
