Jessica Lopez-Acevedo

Discussion Comment

Ususally ist is much complaints. We also have student representative mmeetings every 5 weeks. Students representative gather suggestions from the other students in their class and then every 5 weeks they have a meeting with tha Campus Director and the Director of Students Services. I have not participated in this meetings, even tought I think important issues are discussed

Discussion Comment

Assesment

Hello Susan! Thanks for your great feedback. We haven't tough about doing the student surveys on the middle of the course but we are going to give it some thinking. We do have a Suggestion Box available for them all year long.

Jessica Lopez-Acevedo

Discussion Comment

Publicity Course

I really liked this course. YOu can always learn something new. I had the opportunity to see how things we are actually doing can be turn into news. There were also many strategies that dont require a big investment. Thanks!

Jessica Lopez-Acevedo

Discussion Comment

Assesment

Definitely a very important part in the Marketing Plan is evaluation. You will never find out if you are being effective. At our institution we always ask prospects who call or walk ins, how they heard about us. With that info I prepare a report that has help us to maximize our advertising budget. We also give a survey to all our students on the last day of their courses. That gives us feedback about what we are doing right or wrong and is a very important tool for retention. At the time you are developing your marketing plan, is… >>>

Jessica Lopez-Acevedo

Discussion Comment

Building Signage

At the university where I used to work they took advantage of their location since a very important avenue ran through the middle of the Campus. We had a pedrestrian bridge for students to cross the streets, we wrapped it up with a giant Banner with real size sudents and from the distance it seemed like students were on the bridge looking down to the street. It was an attention grabber. The last thing we did was to decorate the entire wall of one of the buildings facing the avenue with very atractive design of student life, with 3D cuts.… >>>

Jessica Lopez-Acevedo

Discussion Comment

Hosting Community Events at our Campus

Hello Ruth. So far we try to schedule the events during regular working hours, that way we can use our regular security staff. Our Campus isn't too big so it's easier for us to control the events. Our staff handles the set up of tables and chairs. Any additional things are the responsibility of the person coordinating the event. So far it has worked well.

Jessica Lopez-Acevedo

Discussion Comment

Generating news

This was my favorite part of the module. The chart with ideas for generating news is an excellent tool. It provided me with many new ideas. Actually there where a couple things we were already doing it and I never tought of their news value. When in a highly competitive market is importat to make "noise" everytime you can, but of course with newsworthy material.Thanks for the ideas!

Jessica Lopez-Acevedo

Discussion Comment

Becoming a member of Chambers or Associations Commeettees

Thank you so much for your encouragement.Its been a lot of hardwork.

Jessica Lopez-Acevedo

Discussion Comment

Hosting Community Events at our Campus

Since we have very good facilities, we have been actively contacting Chambers, Councils, Business Organizations, government agencies. We meet with their leaders at our Campus, give them a tour and offer our facilities for their events, free of charge. We have held hurricane orientations, we have schedule job fairs, business seminars and many other events that drive people traffic to our Campus. At the same time we are achieving goodwill from these organizations.

Jessica Lopez-Acevedo

Discussion Comment

Becoming a member of Chambers or Associations Commeettees

Our institution just opened a Campus in a totally new market for us, so our public relations efforts are very intense. We have become members of a couple of Chambers, Business Councils and Organizations. We attend their networking events but Ive also become part of their commeettees, particularly those related with education and workforce.