We have tried radio ads but we did not see results and decided to cancel due to the high costs. Our best results continue to be word of mouth, mailings and our website. Each year our website becomes a higher yeilding source of leads as more and more people turn to the information highway. I do want to include specialized mailings (ie: admissions, financial) in the future. Our advisory board proves to be of great value. We review our current curriculum, syllabus, educational resources, etc and try to improve based on each person's experience with our students. I would like to create an alumni board and thus create a network among our graduates in the community. This would allow them to build a support system and give us insight as to how they are doing post-graduation.
Hi Faye
Lots of great ideas. Many schools are discovering that the best leads do come from word of mouth and the website. All the more reason to be sure your students get a great experience. The idea of an alumni board is great. Schools seem to forget about their grads. But grads are a great source for new students, for jobs, and to enroll in other programs.
Great job. Susan
