Shelly Short

Discussion Comment

We have recently begun a publicity campaign on the internet and we are already seeing results. We are finding the more our name is out there on the internet, the more visits there are to the actual website. Public releases on the internet, combined with effective search engine optimization (SEO), seems to be the answer to increasing lead flow in today's market.

Shelly Short

Discussion Comment

Evaluation

We are constantly evaluating our success with various media campaigns. We track where all of the leads come from and review each on a weekly basis. That way if a certain campaign is not working we can make changes quickly. Of course this is only as accurate as the information the prospect give us. We now have the ability to also track all of the traffic to our websites and run extensive reports on location demographics and effectiveness. This is really interesting to watch on a regular basis.

Shelly Short

Discussion Comment

Getting the word out

We have many ways of getting the word out to the community. We do send newsletters, periodic press releases, and news articles to industry related papers. At this point I do most of the public relations, but I am not formally in charge. It is in addition to my current duties. I think it would be great to come up with a calendar of when certain things should be sent or published so that our efforts could be more consistent and organized. I will probably try to do that in the next week or so, present it, and see what… >>>

Shelly Short

Discussion Comment

PR Efforts

We send out quarterly newsletters that go to prospects, employers, and counselors. These newsletters are designed to inform everyone about the success of our students and the needs in the industry. We have monthly open houses that we put up on our website, TV commercials, and other advertising. We also send periodic articles and press releases to industry related publications. We send admissions representatives to career fairs as well.

Shelly Short

Discussion Comment

Response Time

What is the average length of time you can expect to see a change in lead flow from radio advertising?

Shelly Short

Discussion Comment

TV Advertising Reps

We use a third-party contractor to help us with our meda placement and work with the TV Advertising representatives. What are some things we need to watch out for in working with a third-party?

Shelly Short

Discussion Comment

Internet Market Research

I didn't see anyting about advertising on the internet specifically, such as Yahoo. There were research websites to advertise in other mediums. I could have missed it though, I will look again. Thank you, Shelly

Shelly Short

Discussion Comment

Internet Market Research

Do you have reference websites for internet market research?