P. Warren

We currently have a very active high school program that generates hundereds of leads and thousand of mailing list names. This has taken us some time to build up and our conversion rates are not as strong as they should be yet. That said, we are out and in front of hundreds of high school students every week giving them useful information and letting them know who we are. We have recently started a corporate campaign. We have devoted one person to the role of business liason. We are hoping to start building this as a source of leads similar… >>>

Most of our traditional advertising is done through our central office and in someways is beyond our control. Therefore, we like to put our energies into things we have direct control over such as our website, promotional events/material, advisory boards, etc. We have a couple fo people on staff who are very creative and have the technical ability to create great promotional assetts. For example, we conduct bimonthly Gaming tournaments for which we create fliers that are distributed in our high school presentations and in the local community. These fliers have gotten noticed and our attendance at these events has… >>>

We have struggled with getting the word out about our school. Part of the problem is that there is alot of competition in our market but we are also small and do not have the advertising dollars and efficiencies of some of the larger schools in the area. That said, we have alot to offer being a great school with regional accreditation and high demand programs including Nursing. Traditional advertising is not going to take us over the edge. Recently (in the last year or so) we have started placing a greater emphasis on "guerilla marketing" and have had some… >>>

We have really made a concerted effort in the last year to make use of public realtions as a key aspect of our marketing strategy. Below are some of the highlights: 1. We conducted a "Family Fun Fair" to raise money for a charitable cause. We set up waterslides, bounce houses, "funny Boxing", kids games, food vendors, etc. We invited the public through announcements on radio stations and through emails to all old leads. Our students took part in the event as guests and our honor society ran many of the events. In addition we had a raffle and got… >>>