This is a general discussion forum for the following learning topic:

Admissions Communication Strategies to Inspire Students --> Managing Communication as a Professional System

Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.

This is a general discussion forum for the following learning topic:

Admissions Communication Strategies to Inspire Students --> Communicating Effectively Across Modalities

Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.

This is a general discussion forum for the following learning topic:

Admissions Communication Strategies to Inspire Students --> Designing Messages for Maximum Impact

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This is a general discussion forum for the following learning topic:

Admissions Communication Strategies to Inspire Students --> Understanding Communication as a Professional Skill

Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.

In this module I learned about how the admissions process and focus has changed over the decades. At one time the position was just transactional, then there was tendency to use sales tactics to get students to enroll. Now the focus is more on service - trying to answer questions, clarify information, and helping students find the right fit. With the internet and social media, students today come armed with lots of information (some accurate and some not). There are also differences between how different generations process information and like to communicate. Being aware of all these changes is importance… >>>

I learned how admission goes beyond knowledge of programming and extends into a student-focused format. learning student goals and making sure the program is the right fit for the student and their goal, and making sure to be here to support and empower the student.

Being an authentic and trustworthy communicator is important.  You have to connect and listen to make sure you can address all questions and concerns.  It's relationship building and not transactional.

I learned that admissions has evolved from a simple transactional process into a more complex informational, sales, and customer service career. It is important to learn about all the programs, fees, schedules, etc, as well as develop communication and sales skills, and stick to professional and ethical standards. A career in admissions is a growth opportunity that is a learning journey. 

To take pride in what I do

To become engaged 

To make a difference

And to ripple the effects

Before moving forward, clarify any concerns the students may have.