We have only two methods of evaluation in place at this time: marketing and student evaluation. Both provide feedback as to how our current efforts are being received. I feel we are doing the best we can by our auxiliary products at this time. It is our goal to expand in the near future and the information regarding special education was very helpful. I do want to implement workplace programs in the future and would be interested in more information. Overall I greatly enjoyed this class course ! ! !

We have tried radio ads but we did not see results and decided to cancel due to the high costs. Our best results continue to be word of mouth, mailings and our website. Each year our website becomes a higher yeilding source of leads as more and more people turn to the information highway. I do want to include specialized mailings (ie: admissions, financial) in the future. Our advisory board proves to be of great value. We review our current curriculum, syllabus, educational resources, etc and try to improve based on each person's experience with our students. I would like to create an alumni board and thus create a network among our graduates in the community. This would allow them to build a support system and give us insight as to how they are doing post-graduation.

Our number source of advertising comes in the form of mailing campaigns. My administrative assistant is responsible at the beginning of each month to complete a mail out to prospective students, employment agencies, local high schools, etc. Our website has yielded great results and we are able to contract with a local designer making the costs quite low. After completing this last module, I am excited to see how effective press releases may work for us. We always have a great story to tell and I have never thought of using a press release to share these stories with our community!

Twice a year we offer tutoring courses to the community. These courses are the same programs we offer in our career programs just at a fraction of the time and costs. They serve to refresh those who have completed the program and need information on new techniques, rules, regulations, etc. It also allows prospective students to enroll in a "crash course" before committing to the entire program of study. We have seen great results in both publicity and student enrollments.

We have struggled with getting the word out about our school. Part of the problem is that there is alot of competition in our market but we are also small and do not have the advertising dollars and efficiencies of some of the larger schools in the area. That said, we have alot to offer being a great school with regional accreditation and high demand programs including Nursing. Traditional advertising is not going to take us over the edge. Recently (in the last year or so) we have started placing a greater emphasis on "guerilla marketing" and have had some success doing things that are more PR driven than advertising. Examples include our newsletter, hiring someone in the position of corporate liasson, setting up kiosks in the mall, attending education and job fairs, sending students to company health fairs, etc. I think we are getting to the point where we have experienced some successes but our efforts have not been directed enough. It's hard to go 15 rounds if most of your punches aren't landing. If you throw enough you are bound to hit sometimes but you get tired.

We have been sending press releases to local newspapers regarding every student who enrolls, graduates, or earns honors/high honors. We have also increased the use of email marketing. We send alumni and future students electronic newsletters. Also, any special events, such as tours and open house are announced through press release and radio advertisements in some cases.

We have really made a concerted effort in the last year to make use of public realtions as a key aspect of our marketing strategy. Below are some of the highlights: 1. We conducted a "Family Fun Fair" to raise money for a charitable cause. We set up waterslides, bounce houses, "funny Boxing", kids games, food vendors, etc. We invited the public through announcements on radio stations and through emails to all old leads. Our students took part in the event as guests and our honor society ran many of the events. In addition we had a raffle and got thousands of dollars worth of raffle items to raise money for the charity (they actually conducted the raffle so we did not have to deal with the legalities). This got some good PR and got hundreds of people out to see our campus. 2. We do monthly newsletters which we send electronially to all of our employers and our alumni. 3. Our massage program is open to the public during certain classes. We promote this bringing dozens of people a month into campus. We also give out coupons for free massages when the opportunity arrises.

We have many ways of getting the word out to the community. We do send newsletters, periodic press releases, and news articles to industry related papers. At this point I do most of the public relations, but I am not formally in charge. It is in addition to my current duties. I think it would be great to come up with a calendar of when certain things should be sent or published so that our efforts could be more consistent and organized. I will probably try to do that in the next week or so, present it, and see what happens.

We send out quarterly newsletters that go to prospects, employers, and counselors. These newsletters are designed to inform everyone about the success of our students and the needs in the industry. We have monthly open houses that we put up on our website, TV commercials, and other advertising. We also send periodic articles and press releases to industry related publications. We send admissions representatives to career fairs as well.

Does anyone have any creative ideas for continuing contact with old leads?

What methods have others used to motivate when there is only one admissions rep?

How difficult is it to find an agency that will work with a limited budget? Do you get the attention and the resources that you need?

One of our main sources of leads is through My Florida.com. This is the main portal for all regulated and licensed activity in the State. Along with a listing of State Boards and Councils involved in regulation and licensing there is a listing of approved schools and continuing education providers for various professions. We find many students look here for requirements and credentialing needed for a given profession. Make sure you are listed.

we are a small school wih a very small advertising budget we get a small amount of media coverage such as nespaper and TV.their has been an increase.Iam going to focuss past student

I relied on memorization rather than used comprehension to get through quizz two. The reading material is so filled with specialized jargons; filled with insider speech, that someone unfamiliar with marketing (as I am) is totally at sea. I would like to hear from someone who has a thorough knowledge of this stuff . . . please explain, in common language, what it is I was to have learned form Module Two. I do not have the nerves to atempt to read Modules Three and Four. Thanks a million.

Hi. I did not get enough breadth nor depth from Module One . . . I am still in the dark about everything. I would like to hear about the marketing strategies employed by more seasoned directors . . . ideas that are more concrete, more helpful. I am quite uncomfortable about the degree of learning garnered form this expereince. Thanks for your help.

I'm interested in serving career changers. What is the most effective means of marketing to this sector? Will I have to spend more marketing to them than I would to an 18-24 year old market?

I've been in schools where the reps have elaborate means of displaying their successes. That is, rep numbers are put on display in the office area or reps "celebrate" their success by ringing a bell or doing something that gets everyone's attention. Do these methods work long term?

Does anyone have any 'tried and true' techniques for getting reps who have been underachieving back on track. Any thoughts about how long to work with underachievers before letting them go?

A school in our area has been using the same radio ad for 4-5 months. Is there a "limit" on the time you can use the same ad over and over without listeners tuning it out?