media
we are a small school wih a very small advertising budget we get a small amount of media coverage such as nespaper and TV.their has been an increase.Iam going to focuss past student
Hi Byron
Budgeting for marketing is always a challenge. That's why many schools also seek ways to get media coverage through publicity and public relations. These are low or no-cost strategies that can be on-going. And they tend to target your ideal market.
Best wishes, Susan
We are a small school also, with very limited budget. The talk show idea sounds like a great way to get coverage without having to pay for a program. In our community there is a local TV station that does public interest programs. They were great in working with us for one of these segments.
HI Ruth
Lots of ways to get the word out about your school at little or no cost. It takes a bit of research. Also takes sending information out on a regular basis so the media gets used to hearing from you.
Good luck, Susan
Professional publications often have regular segments in each issue (calendar, new products/services, local events). They depend on the information they receive from press releases to produce these ongoing features.
You may be amazed at how quickly they will snap up and use the information contained in your press releases.
Hi Galen
You are sooo right. There are actually many special sections in newspapers and they are hungry for content. There is almost always an Education section. So it's good to get to know the editor personally. See what s/he wants and how often you can send press releases. If you are an allied health school be sure to contact the Health and Medical editors. If you offer culinary arts then the Lifestyle and Home editors. Etc. Etc. There are many ways to frame your information to get attention and press coverage.
Best wishes
Susan
