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The student should feel like they are receiving the education they are paying for. 

I learned about the customer-friendly service and institution which is student focused, accounts for the student needs and preferences, committed to effective and responsive solutions, flexible and creative people working at the institution, and professional performance. 

Students should not be viewed as customers.  They should be viewed as investments that require dedication from teachers and administrators.

Appreciate the study showing the relationship is affected when treating the student as a customer when it is not student oriented.

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