I learn that marketing has many ways of exploration.
Marketing has many faces and wears many hats. It does not always have to be one way.
In this section we learned how important is it to learn all the different opportunities that your campus has to offer, this arms you with all the positive information needed to share with your prospective students. I intend to learn all I can that my campus has to offer.
I'm realizing how essential it is to have a well-rounded understanding of the institution—from student services and academics to orientation, housing, graduation, and alumni support. Being knowledgeable in these areas allows us to better guide prospective students and answer questions with confidence. It’s equally important to understand how the institution is being marketed and to stay informed about advertising regulations. Fair Consumer Practices serve as a safeguard to ensure that all promotional materials are honest and accurate, helping prevent misleading claims such as guaranteed employment or inflated salary expectations. As representatives of the institution, it's our responsibility to uphold these standards and provide clear, truthful information.
To fully understand available resources we can better assist our students.
Student Services prepares the students to be successful and provides assistance to students.
I am learning the importance of knowing the ins and outs of your institution, including student services. From Orientations, academics, housing to graduation and alumni information, strengthening your knowledge and staying informed in all of these areas is important. It is also key to stay informed in how we are marketing, learn the rules about advertising and upholding Fair Consumer Practices.
Student services are often as important as the educational programs, with them preparing the student for success while attending their courses and provide assistance through-out their student experience.
It is critical to learn as much as possible about the school and what it has to offer. This ranges from the specifics of the programs and classes it offers to student services, such as academic assistance, housing, orientation, etc.
I learned Marketing can be different at each institutions but must follow Fair Consumer practices.
Must have full knowledge of all areas of the program you are admitting students too. Helps with transparency.
Student resources build trust to students because they know that the school is looking fo their best interest.
It is important to see and experience things from you students perspective about your total program.
Fair consumer practice creates a guideline on the rules of advertisement and protecting the pubic from stopping exaggerated claims being used to mislead consumers. And institutions also must uphold this to mislead potential applicants such as guaranteeing jobs or high salary.
I have learned about the resources available to help me assist students. This is what we call product knowledge.
I’ve learned how important it is to have a deep understanding of my institution’s mission, program offerings, and policies in order to serve students accurately and confidently.
In this module I learned the importance of knowing what your institution offers and sitting in on classes and activities to be able to share with prospective students what they can expect. I also learned that although institutions can have their own marketing, they still need to be in compliance with Fair Consumer Practices.
I learned that we always have to talk with prospects in an ethical way, being able to match in all matters with the catalog, also to be informed that every institution has their rules, and guidelines and we need to understand it and follow them in all matters to ensure a well practice of our role
This module has given us a deeper appreciation for the balance between effective marketing and regulatory compliance. By staying informed, maintaining ethical standards, and collaborating across departments, we can help prospective students make informed decisions and uphold the reputation of our institutions.
In this module, I learned that it is important to maintain records of legal documents, catalogs, ads, and other informative bodies of work in relation to the institution in order to better educate our prospective students. Also learned how important it is to get a first-hand experience on how the classes and programs are to give students a better understanding of what they're getting into. Admission Reps need to be vigilant towards any information and/or changes made to the institution so that the prospective student and the reps are on the same page!
