In this module, I learned more about career services and marketing strategies. This information is useful for me as a program director. It´s important for me to give accurate and updated information to admissions representatives.
You should understand the policies that govern the institution. These manuals are resources so you can understand the standards that you and your institution must adhere to.
Understanding how the lead is generated helps the Admissions Representative approach to assisting the student.
Its' very important for the admissions staff to know about the academic programs, what the student experience is like, and to have an understanding of the jobs students obtain upon graduation. The more the admissions team works on this, the more effective they will be at communicating the benefits of the programs to prospective students.
I liked the ideas shared when it comes to learning the college's programs. For example, I think sitting in the class of a specific program is a good idea. If I have the chance, I will definitely sit in the classes once so I may be able to provide more knowledge and feedback on a specific program and their classes to the students.
It is important to know what is offer by your institution in order to speak to the information accurately.
The importance of understand the marketing strategies.
I learned having an understanding of the program being offered and communicating with other departments(Career Services) can better equip our Admissions Team of how to present each program we offer and it's value.
Be familiar with every aspect of your institution and their marketing practices
When informing the student of the different services that are available, its best to have a representative from that department discuss further what and how the services are provided. This is to avoid any misinformation to the prospective student.
I learned that as university employees we need to know our advertising
The admissions employee should understand the different programs and services offered by the institution and be able to liaison with each program or service director to better inform and serve the student during the admission process.
Comment on Betty Diaz's post:
I HAVE LEARN YOU NEVER GET TOO OLD TO LEARN SOMETHING FROM SOMEONE COULD BE A IDEA YOU CAN USE TO EMPROVE YOUR SCHOOL AND YOURSELF
Debbie McClendon
I have learened how to apply the diffrent advertizing methods .
I learned there are different forms of marketing for the school. It is up to the school to determine which one suits them. It is also good to have an idea of what the school offers and maybe sit in on a class so you have an idea of what it is like. This is not to scare the student but to help you, as a n admin rep get to understand the class from t he student's point of view.
Understanding all the details about your program offerings as well as all the support services offered will also help ensure that as an admissions representative I am always doing the right thing for the student.
Advertisement must be in compliance to the institution and state rules
it is good start with orientation for all students.
Student services plays a vital role for recruiting new students. For example, if the institution's alumni has high passing rates on licensure examinations, the Admissions Office can market it to the prospective students. This will increase credibility to the institution that they produce competent graduates.
I learned different types of advertising strategies to get information out to prospective or current students.
