I've learned throughout this module about policies and procedures, advertising and marketing and how important marketing and advertising can be for prospective students.
Each institution will enact their own student programs and reach prospective students in different ways. Marketing and admissions work together to ensure rules are followed and correct information is advertised.
Advertising is very important and must have up to date information
Este módulo me permitió entender cómo se conectan los departamentos de marketing, atención al estudiante y admisiones, mejorando mi desempeño y comprensión de mis responsabilidades. Aprendí la importancia de colaborar con otros equipos, recopilar materiales clave como catálogos y opciones de alojamiento, e interactuar con instructores para fortalecer el proceso de admisión. Además, reforcé la relevancia de mantener una comunicación clara con colegas y solicitantes para ofrecer un servicio más eficiente y transparente.
In this part of the training I have learned that student services are very important, and that their function is to prepare students for their future professional life. Not all institutions are equal in providing educational services; these services must be in the catalog. Likewise, each institution promotes the use of marketing strategies but always following the guidelines and regulations of advertising and promotion and fair consumer practices. Each institution also uses its advertising designs, which must be reviewed to ensure they comply with the permitted standards.
I learned that the Fair Consumer Practices rules have regulations on where print ads can be placed.
i learned the importance of marketing
Have knowledge of all the values that the institutions has, know the different types of marketing that are done, have contact with other department of the institution, student services and thus be able to speak to prospective students about the quality of teaching of our institution.
In this module I learned how the institutions promotes its programs, the importance of understanding the institutions marketing plan, how to design it for prospective students and what they need to know.
Through this module I've learned the types of marketing schools can offer and what the regulations regarding this are. I also learned to keep yourself familiarized with this particular part of your job.
Student services and marketing is an essential part of the student experience. These departments allow students to know the program to its full extent as well as providing students resources on how to be successful during their time attending classes.
I learned the importance of knowing about each program through the catalog and various departments.
Very important for me to work and know what marketing material is being released.
It just reiterated needing to request updated marketing materials to verify I am up to date on any changes.
I learned how important it is to do networking to attract students, and provide them the proper information of different programs.
I need to know how to use the ads in a way to get prospective students to see the school beyond a school tour and how they enhance to experience of the students.
Ive learned there are so many different ways to learn more about each program instead of just reading through the catalog. I am excited to speak to professors and sit in classes to be able to learn more about the programs.
It is beneficial to talk to staff and faculty to understand the programs.
Accurate representation of what an institution offers is necessary to meet requirements set by Fair Consumer Practices. There are many ways an institution may advertise what it has to offer to prospective students.
Marketing plans, although not required, play a big role in enrollment rates due to raising institution visibility.
