This learning topic opened my eyes to the many ways that admissions advisors can learn about their university, learning experience, faculty, and more. This knowledge is important to know to be able to assist our prospective students in making the best choice for themselves.
In this module, I learned about how marketing can positively influence a schools' admissions. I also learned about the various student services at a school.
I learned the different marketing tactics and the different ways institutions use them to advertise
Each institute may follow a specific marketing or promotional strategy that best fits their school, however all institutes must adgere to the Fair Consumer Practices.
I learned some strategies about marketing and the pros and cons of it that might be helpful to an institution and have a strong marketing technique.
Many different types of marketing strategies
In this module I learned and understood how important it is to work with and get to know ins and outs of the Education, Marketing and Student Services departments to truly understand the programs and opportunities offered.
The marketing of an institution must be compliant and truthful.
It is important to connect with other departments at the college, specifically student services and marketing, to create relationships and make the student live much easier.
It is important to understand the program not just as a staff member but as a student too. To be able to be diverse with instruction and resources is important.
This module discussed advertising as it relates to florida law, individual institutions, and best practices.
There are many different ways of advertising and marketing, but they must adhere to the Fair consumer practices. We also should be speaking with teachers to better understand the program and what it entails.
I learned that the institution possesses numerous documents outlining its policies, procedures, and regulations and obtaining current versions of these documents is crucial. It is essential to have a comprehensive understanding of all aspects related to the academic programs. This includes knowledge of the program's duration, the type of completion credential awarded, and the potential employment opportunities available for graduates. Understanding the marketing plan and examining examples of the marketing strategies employed are essential steps in this regard.
It is important to for the marketing team to understand all aspects of the program to ensure proper marketing.
I have learned the importance of marketing and understanding the different programs offered by the school and what they entail.
It is imperative to have more than a basic knowledge of the departments, resources, and anything else that could help a student succeed. It is the law to be ethical. If something is said to a student, there should be a policy, procedure, or statistics to back up the stattement.
This section states the importance of reading the catalog to find pertinent information about the school's program offerings, instructors' qualifications, financial information, program cost, accreditation, eligibility for federal aid, etc
Marketing is a key aspect of getting potential students in and the many avenues it falls under all must follow the Fair Consumer Practices.
I learned that it is possible for an Admissions Rep to sit in a class and learn about the product the institution offers in such a manner. I think this is great as the information provided to the student could be presented from a personal experience with the program.
This section helped me understand that I need to know the various ways we contact prospective students, what other than our FB page and internet site we use
