Social Media is an excellent tool but has to be used under the proper guidelines and rules.
It is important to keep up with social media.
The admissions team must be trained in the rules and regulations of fair consumer practices to review the institution on social networks.
The education sector faces constant challenges, for example, in new media comunications, but most with admissions practices. That is why it is relevant to be updated, to have a daily plan to carry out the best practices in admissions. For this, there are online publications available.
The consequences of not following the rules and regulations can seriously impact the institution, staff and students!
It is important to keep aware of how your school is marketing and social media posts to make sure they are compliant
It's important the admissions leadership focus on the development of an ethical admissions strategy, which is best for the long-term sustainability of the organization.
As an staff member of the organization, I've learned that everyone is responsible for adhering to the rules when it comes to using social media for marketing.
The importance of reviewing social media and present accurate information
recognizing our limitations as admissions assistants with regard to language, marketing, employment, and financial help, as well as the significance of acting with a compliance attitude.
It is important to keep aware of how your school is marketing and social media posts to make sure they are compliant.
I have learned that despite the objective we have to enroll a specific number of people, meet some personal goal or goal imposed by our supervisors, we must always follow the rules and not agree in negotiations that may affect our reputation and that of our company institution in the future.
The importance of following state rules, how to use marketing and social media tools.
How important it is to be compliant for the institution.
Understanding the consequences of not being compliance with the laws, rules, and regulations helps all admissions personnel perform their job ethically and transparent
Just like all of the rest of our communication must follow compliance standards, so should social media posts.
Be aware of how your school is marketing and if they are following regulatory guidlines.
I have learned about the consequences for not doing the right thing as an administrator. Failure to follow all Fair Consumer Practices can pose a lot of dangers to any institution. Consequently, taking this training is very important for all institution staff and faculty that will involved in any student admissions process.
It is important to stay compliant to remain fair & protect the integrity of the prospective student, yourself, and the institution.
