It is important for students to follow rules and regulations and as an admissions agent, it can be helpful to be understanding of a particular personal situation but at the same time, the need to be ethical is also important.
Pros and Cons to social media related to marketing.
The parts of the module that I found most interesting were the impact in social media and the resources provided to stay current with the information needed to perform our jobs.
As an Admissions team member it is important to do the right thing as your actions have a major impact on how the institution is perceived.
It’s important to recognize your team for hard work
Can't compensate staff for admissions numbers.
It is important to know the laws so that you can abide by them and also to not get fined.
Admission policies and the financial aspect is important for the student to understand that everything submitted needs to be truthful
Staying compliant with social media such as FaceBook & Twitter is important as it reflects how your school functions.
It is important to keep aware of how your school is marketing and social media posts to make sure they are compliant.
Social media and other advertising must represent your institution in a truthful and honest manner to avoid negative issues.
Marketing needs to be ethical, and should not include any false or misleading statements. I need to ensure I get a copy of the marketing materials sent out to students so I can see what they are seeing. Additionally, any agent that gets their license suspended also opens up the school for an investigation.
It is important to know the type of marketing and if it aligns with what we say, to know what to do or not to do.
It is important to stay compliant to remain fair & protect the integrity of the prospective student, yourself, and the institution.
I have learned about the consequences for not doing the right thing as an administrator. Failure to follow all Fair Consumer Practices can pose a lot of dangers to any institution. Consequently, taking this training is very important for all institution staff and faculty that will involved in any student admissions process.
Be aware of how your school is marketing and if they are following regulatory guidlines.
Just like all of the rest of our communication must follow compliance standards, so should social media posts.
Understanding the consequences of not being compliance with the laws, rules, and regulations helps all admissions personnel perform their job ethically and transparent
How important it is to be compliant for the institution.
The importance of following state rules, how to use marketing and social media tools.
