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Online Communication Strategies | Origin: EL201

This is a general discussion forum for the following learning topic:

Online Communication: Engaging and Retaining Online Learners --> Online Communication Strategies

Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.

Through this module, I learned that effective online communication is about much more than simply sharing information—it is about intentionally building relationships that support student engagement, persistence, and success. I gained a deeper understanding of relational writing practices, social presence, and the importance of creating meaningful connections with students through written communication. The module reinforced that students are more likely to remain engaged when they feel valued, supported, and connected to their instructors and the institution.

As an Esthetics Instructor, I intend to apply these lessons by being more intentional in my written communication with students. I plan to incorporate more personalized outreach, provide feedback that is both supportive and growth-oriented, and create opportunities for meaningful dialogue rather than one-way communication. I also want to be more proactive in recognizing student achievements and checking in with students who may be struggling academically or personally.

Most importantly, this module reminded me that strong relationships are at the heart of student success. Whether students are learning in person, online, or in a hybrid environment, I want my communication to foster trust, belonging, and encouragement. By applying these relational writing practices, I hope to strengthen student engagement, improve retention, and help students feel confident and supported as they work toward their professional goals in the esthetics industry.

Clean communication sets the foundation for everything. 

Reiterates a lot of the things I currently strive to and do when submitting written communication to students  

Use empathy in communication. Identify the emotion they have, give a senario of you feeling that was then ask them to explain more about it. 

I learned that clear, respectful, and intentional communication helps builds stronger student relationships and engagement. 

I will take the time when I respond by email and follow some of the writing strategies listed here. 

Clear expectations, respect, and fairness usually works. Fair is not always even you must do what’s best for each student

I learned clear, respectful communication builds trust online. I will apply timely responses, supportive tone, and interactive tools to improve engagement and strengthen connections with students. 

It's important to connect with students emotionaly.


This topic reinforced how much intentional communication and relational writing influence student engagement, persistence, and overall success in online and technology-mediated learning environments. One of the key takeaways is that communication is not just about delivering information—it also shapes students’ sense of connection, belonging, and support within an institution.

i am going to start including more (emotional) stratigies and closing statements to make sure people and student feel heard. 

I really like the close out statements. It gives a way to check clarity but also end the conversation politely or move the conversation forward while still making them feel heard and understood. 

I already implement a lot of these styles into my daily communication, however I like the ARCs idea and will try to make sure that future communication hits these marks, 

I will start using the [emotional] strategies and the ARCS communication moving forward.

The acronym ARCS stands for “attention, relevance, confidence, and satisfaction” and stems from John Keller’s model of motivation.  From what was indicated in a section of this module regarding an ARCS research study, how email messages (from the instructor to the student) are crafted impact student motivation and retention.  The ARCS method of email communication significantly lowered the rate of student withdrawal and failure rate for the treatment group.  The research study led the researchers to conclude that the use of ARCS is an inexpensive approach to promote the motivation and retention of online students.

The ARCS email template would sequential components to be tailored to meet the purpose of the email message to an online (or off-line, traditional) student:  Attention (“hook”), Relevance (“Why”), Confidence (“How”), Satisfaction (The “Reward”).  Outside of using this type of ARCS email template when communicating with students, this might also be a good persuasive method when trying to enlist faculty members or staff to participate in committees at the educational job site.

The information on tentative stems and check out as well as the ARCS model was good information that I can easily incorporate. 

I learned that effective communication helps build stronger connections with students. I plan to apply this by using a supportive tone and giving more personalized feedback.

How to effectively communicate with students by choosing the right verbiage. Also address any concerns with a student immediately and go in the conversation using positive words.

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