Good morning, I have learned some of the rules and strategies for advertising and marketing. The importance of fully understanding and knowing the programs your institution has to offer, and the unique ways to gain more insight on the programs such as sitting in on workshop or class with the students. I intend to apply the information retained from this course within my new position as an Admissions Specialist.
I learned the importance of being informed regarding the college's orientation process, academic assistance, other counseling, housing, placement and career services, learning resources, graduation, exit interviews as well as the Alumni Association.
During this module I learned the importance of using the right words in advertising and also when explaining things to the student. It is important to make sure you are representing your school in the most honest manner.
I learned the importance of understanding the programs available at my institution to assist the potential students with understanding the potentials being offered to them. This section showed the importance of not only understanding each program, but also the staff involved to better assist potential students and marketing we use an the importance of the understanding the demographics we target.
In this chapter I learned about marketing materials that schools use to advertise whether that be direct mail, flyers, events, or even print ads. I also learnt about student services and how it vary from school to school.
Hello all,
I learned that information can be gathered from all different places. It is important to talk to the faculty, read the online website, go to social media pages, and more. You can find so much information from all of these places.
I learned the importance of advising the student about the resources and academic resources within the school that is available for them to use.
It is important to understand other department/entities within the college. This will help you aid the student with questions they may incur.
In the "Understanding Your Institution" module, I've learned how critical it is to grasp the structure, culture, and strategic goals of an organization. This knowledge helps in aligning personal and departmental objectives with the broader mission of the institution. It also emphasizes the importance of effective communication and collaboration across various departments, understanding decision-making processes, and recognizing the key stakeholders involved.
From this module, I have gained a deeper understanding of my institution's mission, values, and unique offerings. I’ve learned how these elements shape our approach to education and how they distinguish us from other institutions. The module also highlighted the importance of being well-versed in our institution's history, academic programs, campus resources, and student support services. Understanding these aspects is crucial for effectively communicating our strengths to prospective students and their families.
I intend to apply this knowledge by incorporating the institution's core values and mission into every interaction with prospective students. When discussing our programs and resources, I will ensure that I highlight how they align with the institution's goals and how they can benefit the student's academic and personal growth. By doing this, I can help prospective students and their families see how our institution is the right fit for their needs and aspirations.
I’m eager to exchange insights with my peers on how they connect our institution's identity with their work in admissions, to further refine my approach.
It is important to know the school that you are working at: Know the policies and how to access the information. Know the different Departments and what their roles are at the school. Know "Who-is-who?" within the organization, it's good to match a face with the name as well, and if you can build a working relationship with the staff, then that's even better, especially if you bump into the staff while taking a student on a tour (to talk with them), it will benefit the prospective student.
Thorough and intentional advertising plans should be organized from the outset and assessed on an ongoing basis.
Staying up-to-date on the school's policies, procedures, and rules by obtaining copies of each of these documents. The educational programs that the school offers. Student services such as orientation, academic assistance, placement and career services, learning resources, graduation and exit interviews. How the school's Advertising and Marketing works.
I have learned about advertising and marketing strategies that or effective for promoting schools, as long as they meet state guidelines
This section gives me a better understanding and the right way to advertise for my Institution.
This module was a great read, it reminds us to be sponges and learn as much as we can about our institution, this includes the various departments, roles, and programs available. It also suggests we take further steps to sit in class, attend a webinar, and converse with our colleagues in different departments as well as the students who have lived through the classes/internships, and who's made it to the field.
The more informed, the better we are as advisors.
From this module, I gained insights into various techniques that my institution can employ to attract prospective students. I discovered that licensed agents often participate in events like career nights, high school career nights, job fairs, and more. Additionally, I learned about the different student services provided by institutions. Overall, this training served as a valuable refresher.
This section I learned about student services, advertising and how we should use the moment to put ourselves in the students shoes to experience what they experience at least once so you are able to be personable about the experience at your institution.
It is important to understand the curriculum and the way things run at your institution. You want to speak truth when trying to enroll students, so sitting in a class and better understanding how hard it might will offer some real-life experience instead of just talking to a student on what they can expect.
A marketing plan is a good best practice, however a formal plan is not mandated for the Florida Commission.
