I learned that the Fair Consumer Practices rules have regulations on where print ads can be placed.
i learned the importance of marketing
Have knowledge of all the values that the institutions has, know the different types of marketing that are done, have contact with other department of the institution, student services and thus be able to speak to prospective students about the quality of teaching of our institution.
In this module I learned how the institutions promotes its programs, the importance of understanding the institutions marketing plan, how to design it for prospective students and what they need to know.
Through this module I've learned the types of marketing schools can offer and what the regulations regarding this are. I also learned to keep yourself familiarized with this particular part of your job.
Student services and marketing is an essential part of the student experience. These departments allow students to know the program to its full extent as well as providing students resources on how to be successful during their time attending classes.
I learned the importance of knowing about each program through the catalog and various departments.
Very important for me to work and know what marketing material is being released.
It just reiterated needing to request updated marketing materials to verify I am up to date on any changes.
I learned how important it is to do networking to attract students, and provide them the proper information of different programs.
I need to know how to use the ads in a way to get prospective students to see the school beyond a school tour and how they enhance to experience of the students.
Ive learned there are so many different ways to learn more about each program instead of just reading through the catalog. I am excited to speak to professors and sit in classes to be able to learn more about the programs.
It is beneficial to talk to staff and faculty to understand the programs.
Accurate representation of what an institution offers is necessary to meet requirements set by Fair Consumer Practices. There are many ways an institution may advertise what it has to offer to prospective students.
Marketing plans, although not required, play a big role in enrollment rates due to raising institution visibility.
Marketing in schools can vary but it is important that they follow the Fair Consumer Practice. Some forms of marketing can be in ads, print materials, television ads, streaming ads, even internet ads.
I learned that an institution does not need to have a formal plan in place.
That each institution can have their own marketing plan as long as it follow fair consumer practices. In addition, how all this is regulated to ensure that students know what they are getting from a school.
The Institution strategies can organize to student service , marketing department and in admossions departments to saty connected between them.
I've learned the necessity of understanding, not just the programs and admissions requirements, but also the supplemental resources that are made available to students via Student Services.
