Admissions Performance Group

Public

Ask a question from your peers to help you in your professional work. Seek different points of view on a topic that interests you. Start a thought-provoking conversation about a hot, current topic. Encourage your peers to join you in the discussion, and feel free to facilitate the discussion. As a community of educators, all members of the Career Ed Lounge are empowered to act as a discussion facilitator to help us all learn from each other.

Eldin Nunez

Making Noice

We were already doing things that are on the chart in this module and I learn other that I will use.

Bruce McCain

Generating new student leads and tuition reimbursement partners

This module has reignited a desire to explore offsite training by partnering with local companies. An easy start would be training in computer necessities like Word, Excel, Outlook and PowerPoint. Many companies don't have their own trainers and should be looking for in-house training. Such relationships could lead to tuition discount/reimbursement and provide a profitable method of getting exposure and generating interest in other school provided programs.

Cindy Cassady

leads

Is it a complete waste to run ads the week before or the week after christmas? Suprisingly we have had several leads this first week in december.

Cindy Cassady

incentives

I like the idea of acknowleding the reps but I can see that it must be consistent. Everyone needs to be excited.

Cindy Cassady

questions about placement and creative

What sections of newspapers ssem to get the best response? When changing creative, how much of your look do you change? You still want to be familiar with your audience. Would you change content or go as far as changing identifying pictures?

Cindy Cassady

Yellow pages

Sometimes I wonder if i am spending to much in the yellow pages. we have 2 books and it seems like I keep spending more and more. How important are yellow pages and bigger and bigger ads?

Barbara Leone

Web site monitoring

We use a service that gives us statistics about our website usage. We compare the monthly data to previous months and see if any of our demographics have changed and if we're still marketing to the right group.

Barbara Leone

Promotional CDs

I'm not sure if our school is doing as much as we could be with Audio/Visual promotion. The idea of tapes/videos is really interesting. I'm thinking maybe putting together a CD that could be given away with the press kit, etc. We have some dynamic speakers in the college that could get people excited about what we offer. Is anyone else doing anything like that? How is it working?

Barbara Leone

Marketing Director

We have a marketing director who does most of the advertising and public relations for the college. Right now, we're doing online & print advertising, press releases, and community service, among other things. We're talking about implementing ideas from this course and to get more people involved, to broaden our presence in the community. I'm particularly interested in newsletters. Does anybody have some newsletter tips - content, mailing lists, timing, etc.? Thanks!

Cindy Cassady

surveys

I don't have any surveys in place but that has been added to my list. Makes sense, of course, how else would i know what is working.

Cindy Cassady

interesting

I am not doing any tv or radio. I see mistakes i have been making by doing blasts. I need to focus on my ideal students. I have been analizing my situation from a different angle now. I am so small, I don't have an advisory board. I have been wearing many hats. I finally have my self staffed where I can delegate more. I will have a meeting with my staff. I look forward to a more profitable new year.

Cindy Cassady

getting the message out

I presently drop brochures around town, but it doesn't seem to do much. I am very excited about the newsletter and the press releases. We also have calenders to give out but we were giving them to our clients. I think we will do some door hangers with calenders and newsletters.

Cindy Cassady

Publicity

Our school has little publicity. We do hand out calenders and brochures, we have worked the business expo. I am excited about trying some new ideas. we made a list of demographics from our previous students and that was interesting. We are in the process of forming a committee as you suggested. We are setting up luncheons and dinners for the womens clubs in the area. Lots of good suggestions. Next, we will do a newsletter and press release.

Barbara Leone

Publicity Committee vs. Advisory Committee

Our school has quite a bit of publicity and PR in place already, but we want to learn more and do all we can. We hold on-site workshops which generate interest, and we participate in community & chartiable events. I think the Publicity Committee sounds like a great idea - an excellent way to both get more information and get our name out there. But I'm not quite clear on the difference between the publicity committee & the advisory committee. Any clarification would be appreciated! Thanks!

Jennifer Teed

Radio Creative

Do you think it is wise to use the the school's web address in your radio creative or should you just repeate the school name and phone number numerous times? I understand that visits to the web site would probably be counted as internet leads and not radio leads.

Jennifer Teed

Commercial

Say we place a buy with a frequency of 3 spots per hour. Do you suggest to run the same commerial three times in one hour or run three different spots in one hour? Which do you find works best for you?

Jennifer Teed

Island Positioning

Have you had any experience with running island positioning ads? Is this a good way to get your ad noticed at a cost effective price?

Jennifer Teed

Satellite TV

What is your opinion about placing a schedule on satellite TV (Dish Network)? In my experience, I have found that it is hard to negotiate a schedule and that you are forced to buy a specific "package" that is supposed to target your demo. I would appreciate any advice on how to better place/negotiate a schedule for satellite TV.

Rona Hutchison