How have you gone about researching and seeking out new stations and publications to add to your market book information?

What are some creative or "out of the box" solutions you have implemented to effectively market your programs while working with limited resources?

As the advertising plan is rolled out and the start approaches, what process would you follow to ensure that your team is on the same page as the advertising plan and understands their accountability?

Budgeting information can be very specific – right down to the cost per lead. What factors do you consider when putting a specific and realistic advertising budget together?

Information about our school is relayed through the admissions representative at college fairs, guidance visits and maintained relationships. New strategies to implement would be the press release and community newspaper. The vice president of the schools is very involved in the community. He is the President of the chamber of commerce; this would be a great way to relay information about our school to the community. I would probably take on the responsibility of creating and maintaining a monthly newspaper to display monthly information and events.

Hi Everyone, My name is Jaimie; I am a new employee to my college. I have previously worked for a specialized college and had to open up and maintain my own territory. I had no contacts and no previous data to pull from. I am a firm believer in building and maintaining relationships. I developed many relationships with guidance counselors, teachers and even associations to get the word out about my college. The best way to generate new students and make lasting relationships is to meet as many people as you can and stay in touch with them. Whether it's a friendly hello just to see how there doing or a Christmas card! My current school attends all to the college fairs/ nights but does not do much in the way of making it a point to meet with one counselor from every high school. I believe the best way to reach new students is through there counselors, which always make college recommendations! Good Luck, Jaimie

I really don't think its necessary for us to hire an agency to do our advertisment. We are expending and currently have 3 locations in different states. Any suggestions?

We are looking at using this format in advertising and wondered if anybody else has used it. If you have what was your experience?

What is your experienece with designing 800 jingle numbers for your school?

Why does this course focus only on TV, Radio, and Newsprint? Why are Direct Mail, Internet and Directory advertising not included in the topics covered? Is it because they are not effective?

What is the best way for a school that is established in other cities to get it's foothold on a city where they are new?

I am in Miami which is a melting pot of people from everywhere. Many of them are immigrants, my question now: have any of you used a system that is successful in targeting them?

I need a contact management software to manage the school leads, any advise please?

What is an effective balance between the radio and tv buys?

Are there certain times that work better for different demographics?

I have what I consider a great website and those who know about are very positive. Here is my problem...when I Google my type of school, I cannot locate our website. It now only comes up when I type the actual name of the school and location. My web person has paid someone to supposedly get it to come up in the first page or two, but it does not. Any suggestions, that are not too costly? Thanks Jan

Please clarify for me the definition of "leads" as pertains to the demographic section. It mentions "leads" and students. Thanks

I just started a small private school. When looking for people to be a part of this committee...how do you recommend approaching them, what type of compensation do you offer, if you don't have deep pockets are there other ways to compensate?

Press releases are something that we just began doing after hiring more staff in our mktg. dept. The Press Kit is something that we will have to brainstorm on to really utilize in our industry.

We are now issuing press releases every month which is helping our publicity efforts - especially online. We need to establish boards and/or committees. Any suggestions on starting small with this and ideas to get going...?