Institutions must stay compliant not only with what is being said to actual prospective students, but they must also be compliant with their marketing and advertising to all individuals who might see their ad. In recent years, I know marketing through social media has become increasingly impactful, but I was surprised to find from the learning that around 50% of the over 750 million people that use Facebook do so on a daily basis. So, it is very important for our posts to be accurate.
Social Media can be a blessing and a curse - everyone needs to be aware of the Fair Consumer Practices even if they aren't completely outlined, yet.
Social media must be carefully compliant as theinformation is easily spread and lasts forever.
I leaned that Facebook appears to currently the most popular with an audience of over 750 million people using Facebook and some statistics indicate that over 50% of users log in every day. For the career school sector this provides opportunities for admissions staff to engage with prospective students.
The importance to act with a compliance mindset as well as identifiying our limitations as an admissions assistant related to language, marketing, employment and financial assistance.
I find it crucial to be updated with the latest in social media.
It is important to keep aware of how your school is marketing and social media posts to make sure they are compliant.
