After taking this course I have learned that proper analytics and persistence is the key to successful Media Marketing.  Analyzing the output and investing in the proper channels based on ROI.  Implimenting these strategies will be a goal for FY2018 to help our University grow.  I'm looking forward to getting started with some of these strategies, and learning along the way.

The online tutorial was a good refresher for experienced admissions reps and would be an excellent mode of learning for new reps. Emphasis was on the student, listen, actively and be honest. I liked the fact it was pointed out that some students may not be a good fit for one's school for various reasons especially if the program they want is not offered. Another aspect I liked was that if a student was not prepared to move forward, then let them go and think about it. Some universities demand you don't let a student out the door without getting… >>>

             I’ve recently begun helping my daughter’s private elementary school update some of their marketing practices. Through this process I’ve run into a lot of “that’s what we do” or “well that’s very similar to what we do” comments from the people that have managed the PR efforts for the school for the last 15 years.  To add another layer of context to the management of their PR, the PR managers are the Principal and the Secretary of the school. No one that contributes to the PR strategy has any experience in marketing, sales, pr,… >>>

Building rapport with students is the best way to encourage them and empower them to enroll and pursue a college program. Having that personal connection and taking out "a number" mentality makes them comfortable and willing to work with you.

One of the approaches that we take to assist students is probing them with questions and getting to the heart of the matter. Having empathy and understanding their point of view is the best way to assist them and avoid call escalation.

This is my second year as a High School Admission Rep., with millennials; I have discovered its best to send an introduction text before a phone call. My response rate has increased drastically. High School students are more comfortable with other forms of communication, such as: text, Facebook messenger, email, etc. 

Each generation is unique and I enjoyed learning about what they thrive on.  For example, the traditionalist generation loves their "stuff" and they hate wasting time.  It's understandable considering they lived through the great depression.  I want to make sure and remember things like that when working with prospective students.  It may just be one of the reasons they choose to enroll at our facility.

I learned that the MMR is a valuable tool that can let us know not only where our dollars are being spent, but the effectiveness of our advertising. It will allow us to compare real time numbers to our annual plan at a glance.

The information in this course was very helpful -- especially as someone who does not always work with the admissions aspect of the process.

I have a good experience

This course provided various effective methods for making phone calls a powerful selling tool. I have worked in sales in the past, and during this course realized some of the pitfalls I fell into. First of all, I would call at the same time. I failed to use humor when leaving voice mails. I also failed to have a sense of urgency. I am excited about using these techniques in future business. 

This course was very interesting because it dealt with how we commuicate with others on a variety of levels. For me personally, the majority of my interaction with students is written communication via email. Although I already had an understanding of the importance of checking your writing before sending it off, after this course i realized that refining and polishing one's writing is more essential than I realized. In many cases I am rushing to get back to someone and try to respond right away. While prompt responses are important, it is also important to maintain a professonial atmosphere to… >>>

The majority of our work we deal with people of all ages.  Each person and situation is different.  We are a training facility that requires a student to fill out a lot paperwork for exam registration.  For those that are not familiar with the technological world, we walk them through the process step by step when completing their exam applications on line.  It can be an intimidating process but we do our best to make them feel comfortable and answer any questions they may have.  The key to our success is patience and understanding.  Put yourself in their shoes.       

I believe that small talk is a big part of the communication hierarchy. As this can end the advancement very quickly.

I believe this to be the most import topic of this traning. More transparency would help to provide prospective students with the information to make their experience better at whatever school they choose.

I will definently look into more partnerships and take my time evaluating which agencies can offer me the most. I do minimal advertising now, but i do need to increase my enrollments, so i intend on working toward more of a fixed budget specifically for advertisting. The tracking system with also help to keep everything on track and to see exactly where my budget is being alloted. Great info!

Ive always known the difference between Empathic and Sympathetic, however I didn't realize until taking this course how much I listen and converse sympathetically, meaning i listen and respond how I relate instead of listening to what is being said and what they are going through and how its affecting them. Even though its important to be able to direct someone through personal experience, its always best to understand how the circumstance effects them so i can understand exactly what they are saying or asking for. I am now more aware and intend on listening more empathetically. This will also… >>>

They don't care how much you know, until they know how much you care (no enabling though).....

Building a relationship and helping it to grow is all based on trust. being honest and transparent with the other person. Also having empathy and sympathy for the other person.