Advertising and marketing are crucial so that the future applicant receives initial information that allows him/her to start the process to become a student of the program they want.
This section partially described marketing strategies. I learned that great tools for marketing include print Ads, radio, TV, direct mail/email, flyers, events, and lead generation companies.
This was an great reminder of why we use FERPA and how it keeps the student's information safe.
Comment on jose carrillo's post: The training was informative and I will be more aware of guidelines we must follow.
I have learned the importance of the placement information and also the limits of advertising
I enjoyed learning about the different ways of participation that admissions staff are encouraged to take part in such as class visits, discussing with faculty, and more.
Comment on Autumn Lopez's post: As a teacher, you submit yourself to an authority in the institution you chose to work in. You must believe in its mission and vision, as well as adhere to its rules and regulations, in Philippine private schools, particularly stated in the handbook.
It's important to understand your institution so you can accurately inform prospective students.
This section I learned having a student service center is beneficial for all parties.
Admissions department must be well-informed about student services offered (and not offered) on campus, especially placement. It is important to share real information with prospective students and not overstate or over-promise.
Schools can offer varying levels of student services from the minimum required by law to extensive services to help retain students.
More on student support services, making sure that I am aware about career services and other departments. Also, the services student services provides.
I learned most about the different advertising methods.
I just confirmed the importance of Student Services to make the way easier for the prospective students, I have seen the difficulties anyone can have when they are not well oriented in some processes or just don't have some information.
Marketing is crucial for Admissions as well as Student Services.
It is important to understand the regulations marketing strategies and provide the correct information to all candidate or applicant.
I learned about the importance of gathering information about the institution's programs, as well as talking with instructors and people from each education department to get more insight. Also as a best practice, using the sample chart provided, one can list the programs by the level, program title, clock and credit hours, and delivery method. In addition, I learned the importance of class participation best explain each program. Lastly, Understanding the strategic marketing plan and methods of the institution allows admissions staff to be better equipped when interacting with prospect student.
I have learned that there are several different ways to be familiar with what your program offers. Speaking to faculty and sitting in classes are a great insight as to what your students experience and can be a powerful tool when interviewing.
This section helped me understand the need to connect with my marketing team as to understand what materials are approved to use for our school and how to implement them on my end.
This section of the course goes over different kinds of student services an institution may provide. It also covers a few different forms of marketing strategies that a school may use. A school may not have every student service and may not use every form of marketing, but it is good to have the knowledge of them in your back pocket.
