The chart is a helpful way in breaking down the specifics of the different programs.
Make a point to understand what types of marketing your institution uses and ensure it follows Fair Consumer Practices
Familiarize myself with my institutions marketing strategies.
I learned different ways to advertise to potential students. And different ways to learn about the institution's program.
Collaboration and team work from other departments within the institution will go a long way for the benefit of the student and his/her future carrer preparation.
First and foremost... walk a mile in my shoes for both the admission personnel to develop a deep understanding of the organization as well as their services. Same for the prospective students. They should have full access to all information including the ability to discuss and ask questions. Although Marketing is not controlled, it abides by regulations.
To assist the institution to stay in compliance
It is vital to connect with other departments at your institution
It is important to know the organizational structure, policies and procedures, educational programs, student services and marketing strategies of your institution. If you do not know, it is your responsibility to find out in order to better advise prospective students.
In this module I learned that each institution is different. They have different policies, procedures, and operating manuals.
Reply to Laura Ricci's post: I'm agree with you Ms. Laura
Hello colleagues. As well we were able to know in this part of the training; It is important to know how the institution in which we work works; your study programs, scholarships, payment facilities, financial aid for students, etc. It is also important to have a personalized attention approach to each student who enters through each of the various marketing campaigns, offering them all the information on the study program of interest. The counselor must make use of his best virtues, honesty, ethics, professionalism, etc.
I have learned that we are more then just an Admissions counselor, or whatever your School calls you, we are the bridge between most things students and school. That is a huge responsibility and something we should take as a badge of honor, there is so much we can learn for the students to help them relate. We can also learn so much from our peers at work from advertising & marketing campaigns, student services, and most importantly all of our policies and procedures to follow.
It's important to know about the additional services your organization will provide especially as it relates to program completion and career placement. Marketing is up to the institution, but still regulated. No ads are permitted in help wanted ads.
This section reviewed advertisements as well as program directing.
Branding and marketing is not normally shared but based on this section, it should be shared and folks should be working hand and hand with admissions
There are so many ways to get the advertising from a business such as printed ads, the radio, direct mail, direct email, flyers, attending events, and lead generation companies.
The best way to know more about your school is not only to read it in the catalog, but to interact as much as possible with other levels of the institution and education.
Knowing how your institution operates is very important. Student services, such as job placement and housing etc. The way the advertises can't be deceitful because false advertisement is unethical according to CIE. Knowing aboutthe programs in your institution makes you look like a better admission advisor when you speak to a prospective student.
I learned from this module is to network, network, network. Get to know all your departments. Build a rapport with each other and create new opportunities for student growth and development.
