On this module I learned about how helpful and importante Student Services can be. Also, how marketing cannot be passive and must abide by the Fair Consumer Practices
Advertisement is very important and learning the methods your school use is also very important
Ive learn about the importance to know all the programs
It explains varies ways of having potential students in your school such as radio, online, lead companies and PDLs.
Marketing isnt just about simply paying for ads it need technique like who your targetted crown is what interest do they have with your school proper advertising is essential
Learning your institutions programs/rules/regulations/prices ect. is very important for advertises. advertising to the right crowd and give plenty information to get new students but not too long that will have students pass your ad because its too long.
I learned about the importance of understanding the organizational structure of the institution and the programs. That is is important to sit in on classes, talk with instructors, and read more about the courses to better explain options to students. Be prepared to discuss all student services offered, and make sure that you are famililiar with what the institution has marketed.
Marketing needs to be accurate and must be an ethical representation of the school and the programs it offers.
It is always good to be reminded that there are many ways to determine the success of a program or school. Exit interviews and online reviews are useful. Student services can help create better results, and should be consulted and involved with every step, including admissions. Placement should be speaking to admissions so that everyone understands the needs of the community and employment potential.
Marketing is important and its different in many areas. So finding the best marketing strategies for your area can really benefit with gaining more students.
I've found that visiting with Career Placement is super helpful.
Advertising is a great way tp oromote the institution
It is very important to connect and ask questions about different aspects of your institution (i.e. Marketing, Student services, etc..)
I learn how important marketing strategies are and how it can correlate to the rules and regulations govern by the Fair Consummer Practices. I also lean how touching base with each program director and instrutor can give your a great insight on the services my instition provides.
The marketing and advertising strategies are very important to attract prospective students to colleges and universities. The channels used for these efforts change from institution to institution, but it is important to aim the message to the correct target, sometimes parents can receive this information and sometimes, high schoolers must be those receiving it. Regardless, technology is playing an important role in any marketing campaign.
You must know the organizational structure of the institution and the services it offers, its marketing plans must guide the promotion and generation of leads.
I learned that you should ask for a copy of every place your school is advertising so that you are familiar with the ads and can report to the marketing director which one's were the most successfull/least successful.
A institution is not required to have a formal marketing plan
Very informative module addressing the advertising and marketing tools needed to be compliant and effective.
Connecting with various departments in my institution, as well as discussing topics and information with my senior staff and attending classes in a great component to learn more about the various programs and their intracacies.
