In this module, I learned how essential it is to fully understand every aspect of my institution — from its programs, student services, and organizational structure to the marketing strategies used to attract new students. I now see that admissions representatives play a key role in ensuring that all information shared with applicants is accurate, compliant, and consistent with institutional policies and the Fair Consumer Practices rules.
I plan to apply this by staying up to date with all approved materials, collaborating closely with marketing and student services teams, and maintaining transparency with prospective students to strengthen both trust and the institution’s reputation.