I like the idea of marketing in every business. In the cases of schools it is very important to know what is our target marking according to our standards education and programs that we offer to the community.

I think the school catalog is the best resource that a person working in admissions should have. It is a helpful guide to remind us and keep important information about the school such as the rules and regulations.

What marketing strategies are more important and work better for your Institute.

Fabulous question 1: How would you describe the student body’s personality? Each college campus has a personality, revealed through its student body. Of course, not everyone on campus has exactly the same personality, but a student body tends to value certain qualities. For example, some campuses are politically liberal; some are conservative. A student body might especially value the arts, or athletics or community service. This question helps you determine if you might fit in well among your potential classmates. Fabulous question 2: How is this school distinctive? Each school has a unique story. In fact, most schools have many unique stories. Maybe you’ll learn about a newly developed internship program; maybe you’ll hear about an unusual curriculum or a special program for freshmen. Because college administrators can’t include every extraordinary opportunity in publications or on Web sites, this question is one of the best ways to learn about them. (Hint: If the counselor mentions a program or opportunity that interests you, make a note to follow up with an e-mail or a phone call to get more information.) Fabulous question 3: How many students transfer to another school during or after their first year? This question offers a glimpse of how satisfied current students are. You obviously want to attend a school where your peers are generally happy. Sometimes a high transfer rate indicates that students aren’t finding what they thought they’d find at the school; sometimes a high transfer rate is related to a change in curriculum or financial aid. If the transfer rate is high, ask why and listen carefully to the response. Fabulous question 4: How would you describe students’ relationships with professors? I like this question better than “Who teaches undergrads.” Chances are, the admission counselor will answer this question by first telling you who teaches undergraduate courses—professors or graduate assistants. The counselor might also tell you about opportunities for students to collaborate with professors on research. Or maybe she’ll mention that professors give out their Home phone numbers so students can reach them outside of class and office hours. You’ll have a general idea about how accessible the professors are—an important part of your college experience. Fabulous question 5: How do you award scholarships and financial aid? Ah, the money question. Colleges and universities have widely different policies about scholarships. Some schools require separate applications for scholarships; some simply award scholarships based on information in a student’s application. A university might offer scholarships for specific academic programs or for artistic or athletic talent. You need to know not only how to apply for these awards, but also which qualities the scholarship committees weigh most heavily.

The importance of the resource notebook extends throughout ones full term in an admissions position. Resources are all around and waiting to be utilized for up to date information that will help admissions directors be as informational as possible to current and potential students. Having a clear and informational response ready at any moment for a current or potential student will not only develop a trusting relationship but give the director confidence that they are successful at their job.

As a new admissions rep, I have yet to guide an applicant through the stages to become an enrolled student. Until our applicants become students, my school keeps their files "paperless" and stored in the computer. Sometimes this can become disorganized- what do you suggest would be the best way to better organize electronic files?

Marketing for an institution should change every so often to spark peoples interest in new ways.Companies change their commercials to keep grabbing customers attention in various ways. The more you change it up, the more people you will "speak to" at some point when you use a way that sparks an interest with them.

Thank you Patty, Now I really know what and how to be a knowledgable, professional, and confident Admissions representative. I have learnt quickly, and now am ready to put into practice what I have learnt from you and my Institution's Catalog. I still have a lot to learn, but I have my Resource notes here with me which I'll be following closely, also I'll be on the website frequently seeking new information eargerly. Will I be able to correspond with you should I need clarification on anything?

Thank you Patty. Now I understand what it means to be an Admissions Personnel. My Resource Manual is loaded already everything at my fingertips, and this course has helped me to understand my Institution's Manual. It is actually saying the same things here. But before this course, I just didn't fully understand. Thank you much now I must hurry to Module 4, I'm eager and excited to know more.

We use social media for our institute : school events competitions Facebook, Instagram, Twitter this helps us keep up with our current and alumni graduates

Open enrollement should not be allowed. It should be a start date for each class.

our institute refer our student to school web site to obtain copy of catalog, should we give our student a printed copy?

Which are the differences between licensing and accreditation?

How do you quickly become an expert representative of your institution?

What is the process like in determining whether life experience will be approved for course credit? What kind of standards do admissions representatives hold in making these decisions?

Role playing training is helpful when training for the admissions interview.

Understanding the rules and regulations within the admissions department is key to being successful and ethical in this industry.

I almost confused myself on one of the assessment questions asking about tuition assistance options offered by admissions reps. I thought the question was asking if they are required to know about tuition assistance, but the question was asking if they were the ONLY source for information. Tricky questions.

If your school deems that all financial assistance talk should remain within the financial department, how should you direct the conversation to the financial aid department without making your prospective student feel like you are passing them off on someone else?

Are there rules relating to cash pay incentive scholarships, and if so where do I find these rules?