Relationship Building in the Admissions Process | Origin: AD200
This is a general discussion forum for the following learning topic:
Relationship Building in the Admissions Process
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
I appreciate that the close of sale is a process that still requires listening and understanding. You must REPEAT what the student has expressed, addressed deficits, what they're looking to accomplish, so they feel heard, REITERATE the benefits, CHECK-IN with them, see how they're feeling, LISTEN and if all aligns well then you ask for an enrollment. Sometimes we can rush this process, but it still needs to be massaged to make sure you have a student that's ready to commit.
Pairing your value prop with the relationship you've built with a student is essential to closing the enrollment authentically and effectively. A strong relationship allows you to understand the student's motivations, goals and concerns; which in turn, gives you insight into what truly matters to them. Aligning our institution's unique value with their personal needs and aspirations turns a transactional interaction into a meaningful connection, which helps make you the right fit.
Always focus on being approachable, authentic, and responsive from the first point of contact. Always learn about the student’s goals and motivations. I ask open-ended questions and tailor my communication to their interests, which helps build trust. Being consistency and reliability are key. Also, when they know I’m a dependable resource who respects their time and role, it builds a lasting, mutually beneficial relationship. As an admissions professional, I take the time to build relationships, through one-on-one outreach, personalized communication, and showing genuine care. This increases the likelihood that a student will see the institution as more than just a name. That emotional connection can be a deciding factor in their enrollment decision.
The cycle is important to building the relationship with the prospective student. You have to understand their setbacks, their goals, and their plans in order to assist them and act as a professional. It is crucial to know the course, process, and the industry that they intend to get into. This can help them in the decision making process.
I now understand the importance of timely follow-up, clear communication, and being a consistent, reliable point of contact.
This module has been very useful and didactic. I learned that the admissions process is more a trustworthy relationship journey than a selling operation per se. It involves the expectations of the prospective student and decisions that will impact his or her life. Also, balance the retention rate and avoid withdrawals for pushing enrollments with not enough information and adequate advising provided.
Building a relationship and rapport with a student is vital to their success as well as ours. We want to make sure its a great fit for everyone. What motivates them? Where do they see themselves in five years? Can we help them achieve this goal?
As I reflect on relationship building in admissions, I realize it's about connecting with individuals and understanding their stories. For me, empathy and transparency are key. I strive to personalize interactions, tailoring them to each applicant's needs, and maintain consistency through regular check-ins. By going beyond academics and leveraging technology thoughtfully, I aim to create meaningful connections and help applicants make informed decisions about their future.
Comment on Zuleyma Loggiodice's post:
Building a Trustworthy Relationship in the Admission Process
Xây dựng Mối quan hệ Đáng tin cậy trong Quá trình Tuyển sinh
This module is extremely interesting since it orders us the way we should approach the potential student.
Module này cực kỳ thú vị vì nó hướng dẫn chúng ta cách tiếp cận học viên tiềm năng.
We must be interested in your needs, listen carefully to be able to present the options according to your needs.
Chúng ta phải quan tâm đến nhu cầu của bạn, lắng nghe cẩn thận để có thể trình bày các tùy chọn phù hợp với nhu cầu của bạn.
Always offering support with professionalism, showing interest and highlighting the advantages of the program to choose. Always with honesty.
Luôn cung cấp hỗ trợ với sự chuyên nghiệp, thể hiện sự quan tâm và nêu bật những lợi thế của chương trình để lựa chọn. Luôn trung thực.
By focusing on these aspects, we can build a trustworthy relationship with prospective students and help them make informed decisions about their education.
Bằng cách tập trung vào những khía cạnh này, chúng ta có thể xây dựng một mối quan hệ đáng tin cậy với các học viên tiềm năng và giúp họ đưa ra quyết định sáng suốt về giáo dục của mình.
Comment on Trang Nguyen's post:
Building a Trustworthy Relationship in the Admission Process
Xây dựng Mối quan hệ Đáng tin cậy trong Quá trình Tuyển sinh
It is very important to build a trustworthy relationship during the admission process.
Việc xây dựng một mối quan hệ đáng tin cậy trong quá trình tuyển sinh là rất quan trọng.
It is necessary to discuss past experiences and planned goals so that both the advisor and student knows what to accomplish.
Việc thảo luận về các trải nghiệm trong quá khứ và các mục tiêu dự định là cần thiết để cả cố vấn và học viên đều biết những gì cần đạt được.
Making sure that both sides put effort into achieving the desired career is key.
Đảm bảo rằng cả hai bên đều nỗ lực để đạt được sự nghiệp mong muốn là điều then chốt.
By focusing on these aspects, both the advisor and the student can work together effectively to achieve the student's career goals.
Bằng cách tập trung vào những khía cạnh này, cả cố vấn và học viên có thể làm việc cùng nhau một cách hiệu quả để đạt được mục tiêu nghề nghiệp của học viên.
Identifying the potential students' goals and objectives is one of the most important steps in the enrollment process. But the trust relationship is the number one. Once you've earned that trust by listening (and not judging), communication gets easier because the walls come down and the students open up. You can learn a lot of where the students have struggled and what they hope to accomplish. Providing information of your campus and what it offers helps the student reach a decision of whether it's a good match. If you can help the student reach a decision, you're halfway home. Now, are they ready? Be ready to address the obstacles. As advisor, we should provide a clear path for our students. Sometimes it is the path for your students and sometimes it's not but either way, you've helped the student and you did your job. In the happy endings, we were a good match but there are times when some obstacles (like employment bars) can't be overcome.
I have learned about the relationship cycle and how you can apply it to your students. I intend to apply all the materials i have learned in this course onto my mission.
Construir relaciones es un proceso que muchas veces requiere más de una interacción. El reto es generar confianza y seguridad en el potencial alumno para que pueda expresar sus necesidades y motivaciones. Solo a través de la escucha activa y las preguntas adecuadas que orienten la conversación hacia su verdadera motivación podremos evaluar si el curso que ofrecemos realmente cumplirá con las expectativas u objetivos del potencial alumno. Otro punto importante es alinear la misión y la propuesta de valor con lo que el alumno necesita. Es fundamental brindar un acompañamiento continuo y atender las dudas del potencial alumno en cada etapa, asegurándonos de que no se sienta presionado o apresurado a realizar una venta, sino que nos preocupemos genuinamente por entender sus necesidades y ayudarlo.
4o mini
You can't just sell your product/service. You have to connect with the individual, hear them out, have those meaningful conversations, and address all concerns. You can't be pushy and have to hit each step of the cycle in order to be successful and avoid any hiccups later down the road.
I think believing in your value proposition is the key to encouraging students to believe it as well.
Building a relationship takes time. You have to earn the student's trust by listening and provide what they want within reason. We want to ensure that the right applicants are a fit and become successful students within our program.
This course has already shown me the importance of building strong relationships with each student applicant from the very beginning. First impressions are hard to get over, so I need to ensure that I am responding to e-mails promptly and answering admissions questions confidently to ease the applicant's nerves. Since normally the Admissions staff are the first to interact with applicants, I want to come across as professional and caring and set a positive image for the program and the entire university. I want to motivate the students to apply to my program and continue to develop that relationship to see them through matriculation.
This module on Relationship Building in the Admissions Process has been eye-opening for me. I've learned that building strong relationships with prospective students is not just about selling a program or service but genuinely connecting with them on a personal level. It's about understanding their needs, concerns, and aspirations, and then providing the support and guidance they need to make informed decisions about their education.
Moving forward, I intend to apply what I've learned by focusing more on building rapport and trust with prospective students. Instead of just going through the motions of the admissions process, I want to take the time to really get to know each individual and tailor my approach to their unique circumstances.
It is important to develop a relationship with the student and ensure that their needs are matched with the qualities of your campus or school. Listen and try not to be pushy when helping them through the process. It is important that they be guided to their decision and not pushed with little regard to their needs or concerns.
