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Ask a question from your peers to help you in your professional work. Seek different points of view on a topic that interests you. Start a thought-provoking conversation about a hot, current topic. Encourage your peers to join you in the discussion, and feel free to facilitate the discussion. As a community of educators, all members of the Career Ed Lounge are empowered to act as a discussion facilitator to help us all learn from each other.

Barbara Islas
Barbara Islas

Types of Test Questions

There are several types of testing questions. Some types are easier to create. However, it is important to choose the type of question based on the purpose and content the student is being tested on. The objective test items include multiple choice, true/false, matching, and completion questions. The subjective test items include short answer, and essay questions. 

Subjective questions are more difficult to grade and require more preparation on the part of the student. Whereas objective test questions are easier to grade but can encourage guessing more often than the objective test questions. 

Creating a test is demanding but can be made easier if there are other instructors that will proofread the test questions. Test-writing can be more manageable if the test-writer will follow the objectives of the course. Test reliability refers to the dependability or consistency of the test. Often, KR-20 will be used to measure reliability. A KR-20 that is closer to a value of "1" is more reliable. A KR-20 that is below 0.70 is not very reliable.

The validity of a test refers to how well the test measures what it intended to measure. The validity of a test is measured with a "P-Value". The "P-Value" determines how difficult the exam items were for top scorers. Point-biserial correlation is also a measure of the validity of an individual question on the exam. A positive point biserial indicated those that scored high on the exam answered the question correctly. A negative point-biserial indicates those students who scored low on the exam answered the question correctly. 

Mary Smith
Mary Smith

Marketing

What method of marketing do you find works the best for your business? 

Savitri Dixon-Saxon
Savitri Dixon-Saxon

Business Plan

Even after going through this session, I am not particularly sure that I am clear about developing a business plan.  Was there a tool you all felt was more useful than others?

Terry Brennan
Terry Brennan

Finance

I have always been interested in how to develop as a leader. I know the academics piece well but learning about operations has really been an interesting journey. I found this course on finance to be extremely interesting and helpful. 

Honorata Itaman
Honorata Itaman

Customer Satisfaction

Knowing how to satisfy customers may be the best way to retain customers, even when your product is not the best. Therefore excellent customer service is key.

Mary Lewis
Mary Lewis

Employee Capability

What a great section! I am very fortunate to work for a campus that does not have high turnover. However, I realize as a manager, I have based my hiring practices on attitude alone and not capability (nice people but not effective in achieving results). I am interested in receiving feedback regarding successful faculty hiring practices. Thanks in advance.
Mary Lewis
Mary Lewis

Facts About Customer Service

I am so excited to be taking this course! I believe student retention is directly related to customer service. I will ask my team to answer the following questions: What's the difference between a good customer and a loyal customer? Who is our customer? What is our product? Are we doing everything within our power to please and retain our students? What do our customers need/want? Do we adjust/shift based upon the evolution of our customers? I am of the opinion these fundamental questions must be answered to run a successful organization.
JUAN LOPEZ-CORTES
JUAN LOPEZ-CORTES

Reasons why creating a marketing campaign is not a good choice

when you start a program?
Shawn Ronzio
Shawn Ronzio

marketing question

In this day and age of social networking, do you think advertising through magazines, newspapers, and billboards is still an effective means of promoting a school?
Herbert Beckler
Herbert Beckler

Top Down Budgeting

Our corporation provides budgeted sales numbers and a required return. At the division level, we are responsible for planning and budgeting for the expenses that reach these goals. Identifying variable vs fixed costs becomes the primary driver in our budgeting process.
Thomas Carpenter
Thomas Carpenter

Startup Budgets

Most budgets are prepared for existing business operations. Their process is strongly dependent upon historical information on costs, revenues, and trends. What options are available to managers required to develop a budget for a new organization/division/project when there is no historical data to use as a model?
Eric Santiago
Eric Santiago

Social Media Marketing

When a higher education institution decides that it will pursue social media networking strategies (Facebook, Twitter,Link In, etc.), could that be construed by the students/faculty population as too personal or intrusive within an academic environment?
NELLY ALVAREZ
NELLY ALVAREZ

budget

Who should be the people required to do a budget in a small business company. Every Department Manager?
Yvonne Gonzalez
Yvonne Gonzalez

Two kinds of marketing strategies to develop at the college level

In my experience as an outreach specialist I find that there are two marketing theories that are applicable to development of educational institution which are: Direct Marketing because is has allow me to have a direct contact with the prospects get their immediate feedback and impressions Relationship marketing: although at the college level is a bit challenging to have this implemented do the volume of customers which are students this kind of strategy strengthen the interpersonal relationships with our clients.
Jeffrey Gonzales
Jeffrey Gonzales

Budgeting from scratch

There has been an overall master budget done at the schools to date. What is the best way top break this budget out by campus for five locations? What processes and steps would you use to disseminate?
michael pope
michael pope

CUSTOMER SERVICE

EVEN THOUGH I'M A BURSAR I'M IN CONSTANT CONTACT WITH OUR STUDENTS TAKING PAYMENTS A GREAT ATTITUDE IS A MUST TO BE EXCELLENT IN CUSTOMER SERVICE!!!
Rick Shrum
Rick Shrum

The Customer

The student is the #1 customer then comes the repair shops and deaerships that these students work at. We must put out a good product or our customer base will die.
Rod Kirkwood
Rod Kirkwood

Planning for the Budget

I know at our company the planning process starts as soon as the current year budget is finalized. Each dept is responsible for keeping a notebook of items that were left out of the prior budget, or areas in wchihc we could save. In March we get the entire mgmt team together to brainstorm a wish list for the new budget, and to discuss opportunities for savings. This is then input into the tentative budget to see how this compares to the our companies target for the school. We adjust until June, and then submit the schools "final" budget. This is never the final budget, so after further adjustments we have our actual budget by July 1.
Miles Rush
Miles Rush

What is a good Profit Margin?

In general, is there a particular number that may be considered a "good" profit margin, or are there just too many variables (size and type of business, type of industry, etc) to allow for that simple of an answer.
Ron Obstfeld
Ron Obstfeld

The Most Significant Influence?

"Measuring an organization's performance has by far the single most significant or paramount influence on its success." Do you agree or disagree? Why?