Knowing how to satisfy customers may be the best way to retain customers, even when your product is not the best. Therefore excellent customer service is key.
I agree with you Anna. It really doesn't matter what business you are in customer satisfaction is important. I am in Education and our biggest advertisment is word of mouth. Most of our new students are family and friends of our current students. Our organization is very student centric and customer satisfaction is key! Thank you for your post.