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There are several types of testing questions. Some types are easier to create. However, it is important to choose the type of question based on the purpose and content the student is being tested on. The objective test items include multiple choice, true/false, matching, and completion questions. The subjective test items include short answer, and essay questions. 

Subjective questions are more difficult to grade and require more preparation on the part of the student. Whereas objective test questions are easier to grade but can encourage guessing more often than the objective test questions. 

Creating a test is demanding but can… >>>


What method of marketing do you find works the best for your business? 

Even after going through this session, I am not particularly sure that I am clear about developing a business plan.  Was there a tool you all felt was more useful than others?

There was a lot to learn in this class.  For me, the biggest takeaway was on the three types of financial reports, and the commentary about looking specifically for things like accounts receivables, inventory on hands, etc.  I also appreciated the brief info on clarifying budget scope, and how this means that you'll need to trust those in smaller departments to do the little things, like account for the cost of their office supplies.   This leads to getting training for everyone, or setting up a template or guide so that they know to put in their share of little things… >>>

Really interesting; I am new to the area and this helps realize the many steps involved & training needed. Thanks.


I have always been interested in how to develop as a leader. I know the academics piece well but learning about operations has really been an interesting journey. I found this course on finance to be extremely interesting and helpful. 

Discussion Comment

In our area, the new billboards seem to generate a lot of buzz - they are well-done and generally promote new offerings at various colleges.

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This is a good tip, thank you!

One organization that I worked for preferred a profit margin of 35% on educational services sold.

I agree with you Anna. It really doesn't matter what business you are in customer satisfaction is important. I am in Education and our biggest advertisment is word of mouth. Most of our new students are family and friends of our current students. Our organization is very student centric and customer satisfaction is key! Thank you for your post. 

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