Yes, we do. The school I work for has a Facebook page, Twitter and LinkedIn. I find that it's a pretty effective way of communicating with potential as well as current students. It's a more informal way of communicating. Also, for young adults, if you don't utilize social media then you will definitely be looked at as being behind the curve. Your credibility will be questioned if you don't have a strong presence in this environment.
Our school also uses social media, but honestly I think there's been more interest generated by the two large Billboards in the city.
Since I am a new represnetative, I think it is ok for us to use social networking as a tool for recruiting and referrals.
Our school has Facebook and Twitter accounts, however, due to low staffing, it is difficult to provide constant updates and information. We're a small school so when a big event takes place we typically post pictures and information. We have not ventured into using these sites as a promotional/recruiting platforms.
our school does have a social networking page, but it is not used that often that I am aware of. I think it should be used alot more because that is what our students in 2013 are always on and using. It makes it more apealing to younger students.
In my opinion the growing popularity of social networking sites has made communication with prospective students a lot easier and more effective. Through the help of social networking sites like facebook and twitter, schools are able to see what they're doing right and wrong. They have opinions from real life students about how their institution is viewed.
Our school maintains a Facebook page. I feel that social media is a great tool, not only for marketing purposes, but to enhance the overall student experience, as long as it is used appropriately and professionally.
I am happy we only have one person who maintains our social networking sites. I may be old school, but I do not want to have to use social networking while at work.
I completely agree. We have several marketing employees, but to keep things fresh they would have to monitor the sites 24/7.
Our school uses three of the social networing sites for marketing, it is such a great marketing tool, considering most of our population pay attention and use this technology on a daily basis.
I think the game has changed significantly as social networks have become popular in both a positive and negative manner. Students are now able to send out mass comments about their individual experience at an institution whether it be good or bad, and it spreads fast. Their particular experience may not be an accurate representation of an institution, but people who are ill informed may take their opinion to heart in the decision-making process.
It has been helpful although they seem to get confused quickly... and are looking for a Job not a School to move toward a career.
I checked out our Facebook page over the weekend and it looks like they have a staff that directly responds to students and potential student's questions.
I believe that our marketing plan does use social networking sites. When we were announcing our special guest for orientation last week, students were told to access our Facebook page to see who it was.
yes, my school does use social networking somewhat... i have had a student come in and enroll from information on facebook
Our school can be "liked" on Facebook and "followed" on Twitter. The page is monitored by the school admissions office and leads are drawn from both. I have seen potential students post on Facebook a request for information on the school. The lead was then replied to with a number to call to talk with an agent at the school. Potential students also can see pictures, videos, etc... posted by the school. This definitely leads to requests for more information by some who check out the page.
Each campus of our college has their own facebook page. I think it is very helpful for our students to be fans of the page as we can reach people much better with annoucements, etc. However, social media, texting and emailing have overtaken some people's lives. I am guilty as well. I would much rather txt then talk on the phone. It is less confrontational. It can be very hard to get a hold of a student if they do not want to talk to you.
Hello
Social Networking has become one of the primary marketing tools. Social netowrking reaches a target base in seconds and allows for many ups or new leads to be reached 24 hours a day.
I have found that many of my students get very excited to see real students and their expeirences, they can't wait to attend!
Good morning,
My institution has rules and regulations prohibiting agents from acting as school representatives on social networking sites such as facebook or twitter. We currently employ social media representatives to craft compliant messages for our online presence that are factual and fit within our larger marketing plan.
Social networking sites have allowed institutions to share information with prospective students, in a way that is entertaining and friendly. Institutions with a Facebook page can share stories and photos depicting student life and alumni success. These sites can also keep prospects up to date on events, news, and changes happening at the institution. In a society that is focused on immediate access, and on demand information, social media can be an incredibly useful tool for educational institutions.
The school I work for is really revamping their social media marketing strategy in response to the popularity of these networking tools.
