This module delved some of the finer points of communication. First you need to find your ceiling of influence with the person - start out with a handshake, move on to discussing commonalities, then opinions, and finally interacting together. The module also included a pie chart of important elements of getting someone to trust - product knowledge (10%), sales skills (15%), people skills (25%), and finally attitude (50%). By boosting your skill in these areas, you can improve your rapport with customer (student).