Admissions in Transition | Origin: AC101
This is a general discussion forum for the following learning topic:
Understanding the Admissions Profession --> Admissions in Transition
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
In this module I learned about how the admissions process and focus has changed over the decades. At one time the position was just transactional, then there was tendency to use sales tactics to get students to enroll. Now the focus is more on service - trying to answer questions, clarify information, and helping students find the right fit. With the internet and social media, students today come armed with lots of information (some accurate and some not). There are also differences between how different generations process information and like to communicate. Being aware of all these changes is importance so that students can have a positive experience.
I've learned that I must continue to support potential students decision not push or persuade. Knowing that this is a huge decision for them and I need to have patience to allow them time to process the information I'm giving them.
I learned that a service-oriented admissions approach is about supporting informed decision-making, not pushing urgency or persuasion. It’s also important to recognize that when prospects pause, it often means they’re reflecting or experiencing decision fatigue—not losing interest.
