It is important to know the school that you are working at: Know the policies and how to access the information. Know the different Departments and what their roles are at the school. Know "Who-is-who?" within the organization, it's good to match a face with the name as well, and if you can build a working relationship with the staff, then that's even better, especially if you bump into the staff while taking a student on a tour (to talk with them), it will benefit the prospective student.
Thorough and intentional advertising plans should be organized from the outset and assessed on an ongoing basis.
Staying up-to-date on the school's policies, procedures, and rules by obtaining copies of each of these documents. The educational programs that the school offers. Student services such as orientation, academic assistance, placement and career services, learning resources, graduation and exit interviews. How the school's Advertising and Marketing works.
I have learned about advertising and marketing strategies that or effective for promoting schools, as long as they meet state guidelines
This section gives me a better understanding and the right way to advertise for my Institution.
This module was a great read, it reminds us to be sponges and learn as much as we can about our institution, this includes the various departments, roles, and programs available. It also suggests we take further steps to sit in class, attend a webinar, and converse with our colleagues in different departments as well as the students who have lived through the classes/internships, and who's made it to the field.
The more informed, the better we are as advisors.
From this module, I gained insights into various techniques that my institution can employ to attract prospective students. I discovered that licensed agents often participate in events like career nights, high school career nights, job fairs, and more. Additionally, I learned about the different student services provided by institutions. Overall, this training served as a valuable refresher.
This section I learned about student services, advertising and how we should use the moment to put ourselves in the students shoes to experience what they experience at least once so you are able to be personable about the experience at your institution.
It is important to understand the curriculum and the way things run at your institution. You want to speak truth when trying to enroll students, so sitting in a class and better understanding how hard it might will offer some real-life experience instead of just talking to a student on what they can expect.
A marketing plan is a good best practice, however a formal plan is not mandated for the Florida Commission.
There is alot of moving parts and peices when it comes to advertising and important to follow the fair practice
There are many ways an academic institution promotes its programs. It's important to be aware what is available to students and to the admissions employees to disseminate accurate information that is compliant.
Comment on Jordan Norris's post: To learn about the different advertising methods that are used to bring awareness to an institution.
I have learned the importance of class participation for the successful explanation of each program. Understand the strategic marketing of the institution to understand which is the one that gives the greatest strength to it.
Marketing compliance in relation to Fair Consumer Practices is critical to protect prospective students. Our team needs to understand the Fair Consumer Practices before talking with students.
Its important to always be in compliance with advertising and marketing to make sure consumers have all the info they need to make the best decision possible.
Each Institution has different services and different offerings in the catalogs.
I learned how important for prospective students to get all the necessary information an institution has to offer before they make their choice of university.
In this section, I have learned that it is important to connect with other departments. It will allow me the opportunity to better understand what the university offers and how it functions.
I Iearned how programs can be marketed to attract students to the instituution. Also some of the services that can be provided to make stuudent more successful.
