Marketing Compliantly | Origin: CM106
This is a general discussion forum for the following learning topic:
Creating a Compliant Culture: Do's and Don'ts --> Marketing Compliantly
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
What an interesting section. I learned a lot and did not know there was guidance and guidlines around e-communication.
Complying with any and all student and institutional communication is getting more and more complicated with our use of Social Media and the Internet.
Our guidelines are important to have for the company, especially when we have to communicate with students
Guidelines are important because they keep us in a specific area we need to stay in.
It is important to know the guidelines surrounding communication via phone, text, and email, especially DNC rules.
Marketing compliance is about ensuring that all advertising, promotions, and communications adhere to both federal regulations and institutional standards. The goal, as is the common theme, is to provide accurate, truthful, and non-misleading information to prospective students so they can decide on their own which is the best fit for their goals.
Interesting info about CAN-SPAM, very informative
I appreciate the resources offered here. I will try to share this information with my colleagues to see what may or may not apply. We try to be sensitive to what's appropriate and try to follow the laws but will read further on the links shared here.
This has been amazing and so informative
Recruiting alway the best at anytime when you recruiting with methodology.
Promoting the institution is a strategic way of increasing the number of prospective students.
I appreciate the information on the DNC, penalties and that it is lifted about 90 days of being placed on a DNC List. I also appreciate the facts regarding the recruitment guidelines as it makes it less scary that we are doing something wrong, and more apparent that we are doing things right.
Being able to know that there are guidelines when recruiting and posting the school makes it easier to create a format without fearing that we are doing it wrongly.
Marketing is part of running a school. We want to let the consumers know of our programs that will benefit them. However, there are specific rules of marketing that the school must adhere to. Schools must be cognizant of the DNC list and not make calls to individuals at their residences on that list. There are rules for spam via email. Obviously, hacking into anyone's email is a crime. Marketing must be ethical and should not promote services with exaggeration. All marketing materials must be reviewed by the management. Certain languages are prescribed, such as when offering financial aid, use te language -- financial aid is available for those who qualify.
I learn about reaching students after graduation. It is my job at the school I am working with.
Understanding these topics is crucial since failing to do so will cost the schools a lot of money.
Very important and timely, rules and protocols which must be foll0wed to avoid false advertising claims
Do not call people on the list and accurately place them on the list if they ask.
