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Ask a question from your peers to help you in your professional work. Seek different points of view on a topic that interests you. Start a thought-provoking conversation about a hot, current topic. Encourage your peers to join you in the discussion, and feel free to facilitate the discussion. As a community of educators, all members of the Career Ed Lounge are empowered to act as a discussion facilitator to help us all learn from each other.

Face to face communication

I've found in my professional career, although it can tend to be a bit difficult to be all things to all people, face to face communication is the most effective form of communication in my line of work. It makes agreement easier.

Listen effectively

Keep office quiet

Active listening

Being engaged?

Mirroring

Is is not modeling

Body Language

Very true

Programs

What kind of programs do you have in place in the community? From what you’ve learned in this course, what programs can you put in place? What kinds of surveys and outcomes assessment plans do you have in place? What are you doing with the information? For the second time annually, this particular university participates in many different fundraisers that help the community. For example during Christmas we participate in Toys for Tots. During Breast Cancer Awareness month we raise money to help find a cure for cancer. During March, we participate in the March of times. All of these community events help give us exposure and provide employees with job satisfaction because they are giving back, but also helping the community. Student surveys are sent out to everyone after they complete a course. However, I believe we need to have more general satisfaction surveys put in place so we can gauge how well we are doing as a university.

Visuals

How is your school using visuals, radio, and TV to reach students and prospects? What could you be doing more effectively? What advisory boards do you have set up? Are you getting the maximum results from these boards? What could be changed so that the boards and your school benefit? How can Internet marketing play a role in your publicity and public relations efforts? This university does an amazing job with ensuring there are plenty of visuals for the community to see. At career fairs, water bottles, pens, lanyards, coffee mugs and draw-sting bags are all examples of items that are handed out to pretty much everyone who comes to the table. Having something tangible gives the students something to remember. Because we live in an internet-driven world, this university does a fairly decent job marketing online. The website is available 24/7 and in some cases even reaches international students. The only thing that I would change is to add a discussion forum to the site where students can put their "wish list" or wants and needs at each particular location. Being a fairly new university, there have not been any advisory boards set up to date. Advisory boards would be extremely beneficial for this location as we tend to have students with many different needs. Sometimes, working in admissions it is hard to make sure your current students needs are being met while trying to enroll new students. The advisory board would allow a chance for students to get their frustrations out in a constructive way or merely help the university function better.

Getting Information Out

How do you get information about your school out to your community? Who is responsible. As a result of what you learned so far in this course, what new strategies will you put in place? Who will you assign to coordinate these efforts? Personally, I do not have much knowledge of how information is pushed out to the community. I imagine student services works hard to ensure within our own community are up to date on things that are going on within the university. Outside of the university, we have military out reach coordinators who are responsible for going to local bases and creating lasting relationships and generate new leads for the military population. We also have several working relationships with different employers in the area who have a direct point of contact with the Director of Admissions. Because the particular university that I work for has multiple campus locations- there is only one marketing director that I am aware of who travels to each one individually and comes up with a marketing plan. I personally believe that there should be an "in-house" marking director at each location. This person would be responsible for coordinating all efforts for that specific campus. In order for a person to be an expert on a certain demographic, it is vital for them to be extremely familiar with how that campus operates. It can be challenging to do that when you are worried about marketing strategies for multiple locations.

Current efforts...

What publicity and public relations efforts does your school already have in place? What is working and what is not? What changes do you think you can make to improve your results? Our university uses multiple efforts to establish and maintain working relationships with the community. We frequently host career fairs and meetings with outside vendors/employers and offer tours to anyone who is interested. We also have a heavy media presence online and on television. Majority of our leads come through radio advertisement. All avenues seem to work well, however, I believe that for our demographic, we need to build a stronger relationship/ partner with employers seeking new graduates.

How many calls?

How many voicemails are too many voicemails when trying to get a perspective student to call you back ?

How to reschedule a "No Show"

I feel the best way to get a no show to come in after they've missed the appt. is to call them and let them know they can still come in. and it did not affect them.

Using different telephone techniques

What are the different telephone techniques that can be used?

Communicating Effectively

It important to speak clearly when you are on the telephone with perspective students.

Communications Essentials

I didn't know the huge impact of body language in communications..

Improving your listening skills

Over time anyone can improve thier lisrening skills if they want to.

UNDERSTANDING YOUR STUDENTS

It is extemely important to understand your students.

THE 3 COMMUNICATION COMPONENTS

It is extremely important to use all 3 communication components when talking to anyone in business. Is there anything else we can do to assure that our messages come across the correct way ?

Communication Hierarchy

Hello, During the Communication Hierarchy section it dawned on me that the rapport building is primarily focused on a face-to face encounter. I was wondering what advice you have for executing this method while on the phone? Thank you, Victor

how many messages

How many times do you call and leave someone a message before giving up and moving on. Being a destination school, there are very few walk in or set appointments/tour so our man communication is phone or email. I usually do 7or 8 attempts and sometimes it seems as though I am beating a dead house, with all of the lack of responses. I do plan on included more of that sense of urgency within the messages

How long to continue reaching out?

I struggle with knowing when a lead is no longer a lead following a no show appointment. For all leads I'll call, email, mail and text multiple times up to 6 months with no response. I know there aren't set time-frames, but when is it okay to let a lead go?