Visuals
How is your school using visuals, radio, and TV to reach students and prospects? What could you be doing more effectively? What advisory boards do you have set up? Are you getting the maximum results from these boards? What could be changed so that the boards and your school benefit? How can Internet marketing play a role in your publicity and public relations efforts?
This university does an amazing job with ensuring there are plenty of visuals for the community to see. At career fairs, water bottles, pens, lanyards, coffee mugs and draw-sting bags are all examples of items that are handed out to pretty much everyone who comes to the table. Having something tangible gives the students something to remember.
Because we live in an internet-driven world, this university does a fairly decent job marketing online. The website is available 24/7 and in some cases even reaches international students. The only thing that I would change is to add a discussion forum to the site where students can put their "wish list" or wants and needs at each particular location.
Being a fairly new university, there have not been any advisory boards set up to date. Advisory boards would be extremely beneficial for this location as we tend to have students with many different needs. Sometimes, working in admissions it is hard to make sure your current students needs are being met while trying to enroll new students. The advisory board would allow a chance for students to get their frustrations out in a constructive way or merely help the university function better.
