Understanding the importance of knowing correct information and following the process of enrollment and also getting to know the staff and roles.
In this section I learned the many different ways to market and the ways that you should not. Transparency is always key and being honest in adverting is also essential.
There are many ways to advertise an institution, so long as it is within the guidelines of the FL Statute.
I learned about the various advertisement and marketing methods along with the different ways to obtain information.
Hello. In relation to marketing, one of the best we have had, apart from social networks and eye-catching advertising, was the testimony of the students with other people. The testimonies of the graduates and the success they are achieving have been a good advertising resource.
Gathering all information and resources, as well as collaborating with other people working in the institution, will give you better tools to better assist prospective students.
The importance of getting familiar with the school catalog, handbook, policies, procedure manual, the mission of each department, to be up-to-date when it comes to information about the different departments.
All details of a program must be explained to students.
The application procedure has its own procedure, and it is important to follow it to ensure that institution has the information that it needs to provide the student a place.
While it is beneficial to have, schools are not required to have a formalized marketing plan. Not sure why they wouldn't, but it isn't required.
There’s people in my institution I should know, besides having access to everyone in the company and continuously keeping up with their departments, the people I should know include the director of education and the placement director. For the benefit of the applicants, I should have general knowledge of all the programs offered by my institution.
I should also sit in class to experience firsthand what the students have to go through and hopefully use it to entice them.
In par with this, i should be aware of advertising and marketing campaigns to better understand who my school wants and how it gets them here.
knowing that your marketing strategies can vary as long as it follows the rules defined
In program marketing, it is crucial that programs are transparent in what is expected of students along with providing realistic outcomes for graduates.
In this module I learned the importance of student services. It was important to familiarize and learn the details about each aspect that is related to student services. Such aspects like academic advisement, student orientation, counseling, learning resources, etc. Collecting all the necessary document will help make the admissions and enrollment process as efficient as possible and in line with compliance.
Take time to find out how the institution advertises to potential students, keep updated on any changes made to the advertisements, and how to explain the admissions process to potential students.
It is important that the advertising and the marketing strategies are aligned with the mission of the institution and its programs.
The best way to learn about the school program and services to be proactive and attend the classes, talk to faculty, know what each departments and gather all materials of the institution. This will help to present the prospect student a vivid experience of what they can expect and receive.
I have learned about marketing strategies
Understand the learning resources available to incoming students
Understand the resources available to incoming students
