Being consistent is very important and that includes the weekly Home Page that I create - a feature recently added by the College I teach for and which works great - and to also use Announcements effectively. I already utilize the biography feature to emphasize my qualifications and give a little history of my own degree completion Online and earning my MBA Online so students can trust me. I share a hobby - photography - by sharing some example photos from my collection. Something I need to take better advantage of is the "Chat" feature that we have built into the course. I prefer an email or with urgent matters, a text message for assistance, but that means the students have to use a different vehicle or app whereas Chat is built right into the CMS. Perhaps establishing specific "available" hours for that is the way to go but either way, I need to explore that better to offer the additional channel effectively.
