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Think of blogs as self-published mini articles. Share your experiences and challenges. Share your successful and failed strategies. Share your proven techniques and best practices. And don’t forget to solicit comments from your peers so we can all learn from the collective knowledge and expertise of our thriving community.

Career Marketing 3.0: Changing the Way Career Services Representatives Market Students in the Information Age

This is a presentation I have delivered to different audiences.  I am sharing it to help others learn and spread the information among their networks.  I hope you find it helpful and that it sparks your curiosity to learn more. 

View this Presentation: 

Improving Employment Outcomes and Community Integration for Veterans with Disabilities

Improving Employment Outcomes and Community Integration for Veterans with Disabilities

MDRC (formerly known as Manpower Demonstration Research Corporation) has published research that discusses the Early Implementation of the Progressive Goal Attainment Program (PGAP) for Veterans as an effective method for improving employment outcomes and community integration.  As most educators know, veterans have unique challenges for integrating into the community (college and civilian) and can struggle with their transition to civilian life and work.  Many of the obstacles are not only physical but emotional and psychological.  Veterans represent a student niche that must be better understood so that institutions can better… >>>

SimpleWash App Allows You To Scrub Social Media Accounts For A Professional Makeover

Everyone is guilty of saying something in haste that they wish would have never came out of their mouths.  However, on social media, what is said in discussion threads is searchable and indexed by Google.  Facebook recently announced Graph Search which enhances one’s search ability on the Facebook platform allowing users to conduct more advanced search queries using the data from Facebook’s entire social ecosystem.  One of the implications of this new feature is enhanced people search for the purpose of recruiting.  If there wasn’t already good enough reason for jobseekers to clean up their Facebook (and all other)… >>>

A Learning Resource Center Approach to Career Services

Is it fesable to establish a Career Center within a university library setting?

What Do Employers Really Want from College Grads?

Great Podcast that highlights why employers are not happy with how prepared recent college graduates are for the job market.  

New Ideas for the Job Hunt Part 1 and 2: Innovation Hub [Podcast]

This is an older podcast series that is still highly relevant.  Social media is a major part of the conversation as a tool to use in a modern job search strategy for today's jobseekers.  How is your career services office using social media and teaching students to effectively use social media?

New Ideas for the Job Hunt Part 1

 New Ideas for the Job Hunt Part 2

The Gig Economy: Innovation Hub [Podcast]

As the workplace becomes increasingly fractured, short-term jobs have become a mainstay, meaning that no-benefit, no-strings attached unemployment is no longer the domain of starving artists.  This podcast discusses the "Gig" economy.

43 Million workers are independent and the independent workforce is expanding.  Tracking this type of employment is an enormous challenge yet this type of work is growing for everyone - not just starving artists.  

Listen now!

The Anatomy of a Great Resume [Infographic]

You've Got Some Competition, Honey!

  • 1 in 4 HR managers receive 50 resumes/job listing
  • 1 in 10 receive 100/job listing 

 

What are HR managers looking for in candidates

  • 77% say: relevant experience
  • 48% say: specific accomplishments
  • 41% say: whether or not the resume was customized to the open position

 

HR managers also look for keywords in resumes

  • Problem solving/decision making (56%)
  • Leadership (44%)
  • Oral/written communications (40%)
  • Team-building (33%)
  • Performance and productivity improvement (31%)


Writing a great resume does not mean you should follow all the rules you hear.  Every resume is a one-of-a-kind marketing communication.  It should be… >>>

Social Media Strategies: How to Use Them and When - Career Education Review Article

Our Vice President of Learning Initiatives, Robert Starks Jr., was interviewed by Career Education Magazine on the opportunity for Career Centers to use Social Media to help achieve their goals. Here is the article:

Career education-review-robert-starks-jr-social-media-strategies-max knowledge from MaxKnowledge

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5 Companies Disrupting Traditional Recruiting and Job Search

 

Social media is all the buzz these days but equally fascinating as the explosion in technology we are witnessing is the explosion of innovation.  In the book, Here Comes Everybody: The Power of Organizing Without Organizations, author Clay Shirky says, “We are living through the largest increase in expressive capability in human history.”  Whereas this means there is an abundance of worthless content being created, there is also an explosion of creative ideas and social media is allowing those ideas to spread faster than ever.  Business ideas are no exception as we have seen many technology start-ups, each… >>>

2012 Veterans Talent Index: Veterans Lack Confidence in Preparation to Transfer to Civilian Workforce

The 2012 Veterans Talent Index from Monster includes important data on the veteran student population and reveals this is a student population in need of particular attention. Veterans lack confidence in their preparation to transfer to the civilian workforce. In what ways can career services and institutions in general intervene? Leave your thoughts and comments regarding this insightful report.

Employers Can't Find Enough Skilled Labor to Fill Jobs

Recently, 60 Minutes did a special on the skills gap in America.  An employer describes the skills gap and says there is a lack of basic communication skills and critical thinking even from those with degrees.  The problem seems systemic so what are the ways in which career schools can respond to help prepare today's college students succeed in the workforce?

 

Kristie Arsland, President & CEO of NASE, Discusses Self-Employment Issues

Kristie Arslan talked about the ways that the National Association for Self-Employed (NASE), a non-profit membership organization, helps the self-employed, and she responded to telephone calls and electronic communications. 

 

Social Score: Will it Determine Your Employment?

Social Score: What is it and How did We Get Here?

There are approximately 239 million U.S. internet users representing 75.6% of the total U.S. population.  By the end of 2012, 2/3 of web users will use social networks according to the 2012 U.S. Digital Media Usage report from eMarketer.  As the social web has empowered people with the ability to publish their opinions and thoughts on anything and everything, we have seen an explosion in user generated content being published and redistributed across social networks.  With massive amounts of data and sophisticated methods of data analysis, we are now… >>>

A Beginner's Guide to Social Media for the Job Seeker

This is a guide/handout I created for career services professionals, particularly for those who are interested in or have completed the course, Developing a Social Media Strategy for Career Services who want to help their students understand social media and how to leverage social media for their career development.  I hope it helps you.  If you find it helpful, please leave a comment and share this blog with your colleagues.  Thank you! 

Does Your Career Center Speak #Hashtag? How to Leverage Social Media

This presentation is meant to simply be an eye opener to career professionals that things have drastically changed. This represents the tip of the iceberg in terms of how social media has, and will continue to disrupt the profession of career advising.  Through my constant research, I make sense of the disruption and share it with other career professionals to help them adapt and learn how to use social media to enhance their performance and optimize results.  To learn more on Developing a Social Media Strategy for Career Services, check out the Career Services Training course identified in the… >>>

Digital Darwinism And The Impact On The Career Coaching Profession

 

Digital Darwinism

Brian Solis, new media expert and best selling author, has observed what he refers to as Digital Darwinism, when society and technology evolve faster than the ability to adapt. Certainly, businesses are struggling to adapt but what about Career Professionals?

Social Media has Changed Everything

Web 2.0, social media, mobile technologies, and the ability to analyze massive amounts of new data to discover new correlations, patterns, and insights have fundamentally changed business.  Certainly, these examples have had a huge impact on society as evidenced by the growing amount of people who have access to the internet, engage… >>>

The Reverse Job Search

 

Do job seekers enjoy spending hours researching job openings, completing online applications, and emailing their resume to countless employers only to never get a response?  This process is analagous to the old-fashioned sales mentality that if you knock on enough doors giving your pitch, you’re bound to get a sale.  No one likes it, yet so many job seekers conduct their search this way.  Wouldn’t it be great if the jobs found you?

 

The Reverse Job Search

The reverse job search describes the process of marketing one’s talents, skills, achievements, qualities, and reputation to a target audience so that those… >>>

Job Search 3.0

Job Search 3.0

This video blog is 21 minutes in length.  It addresses why traditional job search methods are ineffective, the shift that social media has caused in job search tactics and the new methods of job search, referred to as Job Search 3.0.  A few samples of innovative job search 3.0 strategies are shared near the end.  Enjoy, learn, and share with your colleauges.  This video is a highlight of some of the topics discussed in the career services training course, Developing a Social Media Strategy for Career Services

View more videos from Robert Starks Jr




How To: Use Listening Posts for Job Search and Professional Development

The original post of this blog is at http://bit.ly/HwcF6S

 

What is a Listening Post?

A listening post is simply an automated method of monitoring what is published on the web.  The web is full of content and to filter the noise from the news, listening posts are excellent tools that save time while monitoring relevant information.  Automating your job search with listening posts can help you stay informed quickly and efficiently but whether or not you are currently seeking a job, I highly recommend that you always use listening posts to monitor the market.  Why?

 

Why Should>>>

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