This research report provides useful data on social media use among college career services professionals in support of their professional efforts.

Highlights of the Report:

• Career Services still tend to use social media platforms for one-way communication despite the fact that they provide two-way communication opportunities
• Facebook was indicated as the top platform used (88% of those surveyed used it to support their professional efforts)
• 32% of survey respondents indicated a concern of privacy as a barrier to using social media as an effective means of two-way communication when counseling students on their job search
• Lack of knowledge about social media technologies among career services professionals was cited as the second largest barrier to using the platforms for two-way communications with students.
• 30% of respondents believe they do not possess the know-how to use social media platforms effectively.
• Only 25 percent of career services professionals receive university-sponsored social media training.

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If you are interested in learning more about integrating social media into career services delivery, you may find the following course helpful:

CS104 - Developing a Social Media Strategy for Career Services