Charting a New Course | Origin: AD108R
This is a general discussion forum for the following learning topic:
Best Practices in an Ethical Enrollment Process --> Charting a New Course
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
Learning that Attitude makes up 50% of a successful sales person shocked me. I am going to apply this to every situation, in my personal and professional life, having a good attitude no matter the situation is very important.
The importance of having a framework.
Admissions interviews were a one-sided information interrogation. In an ethical enrollment process, this stage involves both parties learning about needs and wants and exploring fit. Helping an individual be an active participant in understanding their current situation and where they want to be. From there they can set goals and take specific steps to reach those goals.
Developing relationship and raport is also very critical in the enrollment process. Remember the product knowledge skill it is about helping them move forward with their own best decision. In the fourth stage, the admissions professional and the student work together to move forward with their decision.
To establish a specific framework to ensure that the enrollment process is conducted in the highest level of efficiency and consistency. The enrollment process is such a critical part, not only for the school, but for prospective students to explore career goals and to determine if the student and school are a good fit. Developing relationship and raport is also very critical in the enrollment process. Remember the product knowledge skill it is about helping them move forward with their own best decision.
In the fourth stage, the admissions professional and the student work together to move forward with their decision. It might be to attend your school, but it might also be to think about it for a while. They may decide to enter the military or not to go to school at all. An ethical enrollment process requires you to be a professional in understanding all these options. Remember the product knowledge skill it is about helping them move forward with their own best decision.
Having a framework is necessary, it allows for your department to see what is and isn't working as well as if the admissions process is efficient. In admissions it is important to know how to build rapport and connect with the potential students to know if it is mutually a good fit for the student and program.
Admissions is really about building a connection. The school is trying to show students why it’s a great place for them, and students are showing why they’d be a great fit. It’s about getting to know each other. And sometimes, through that process, you realize the student might actually thrive even more somewhere else — and that’s a good thing, because the goal is to help them find the best place to grow.
I learned that Admissions is about selling the school to the prospective student, and the student selling themselves to the school. There has to be a relationship that is developed between the student and the school. During the relationship building process you may discover that the student is better off at a different school.
Building a positive relationship from the start is vital, and fostering a good attitude is key to making it successful. At our school, we highly value a positive attitude, as it serves as the cornerstone for achievement and teamwork.
Building a relationship with trust, communication and over the top effort and service will lead to a student's success!
Comment on Brooke Pollard's post: Agreed!
No matter how good you know your product, the personality and people skills are way more important (not all of it) but I learned that caring for the student beyond achieving a sale is also important for an ethical process.
I love the thought in the third stage that discussing helping the individual be an active participant in understanding their current situation and where they want to be.
I thought I had a strong understanding of admissions before taking this course. However, the deeper dive into the processes and systems involved has been eye-opening.
It is essential to establish a specific framework to ensure that the enrollment process is conducted in the highest level of efficiency and consistency. The enrollment process is such a critical part, not only for the school, but for prospective students to explore career goals and to determine if the student and school are a good fit. Developing relationship and raport is also very critical in the enrollment process.
I have learned that developing a positive relationship from the very start is important. Attitude is very important too.
I learned that establishing a framework ensures all relevant information is covered. A framework can prevent admission reps from appearing scattered and unfocused. Frameworks prevent pre-conceived notions about prospects.
Building trust and understanding the need of all applicants and the challenges they may face is important. The value of an education is based on proper information and a relationship with their admissions advisor
