This module emphasized the importance of understanding and complying with the rules around advertising and promotional literature, as outlined in Subsection 6E-1.0032 (4), F.A.C., Fair Consumer Practices. I now better understand that all advertising—whether print, digital, or verbal—must be accurate, transparent, and in alignment with our institution's approved messaging.
Going forward, I will ensure that any information I share with prospective students reflects what is presented in our official marketing materials. I’ll also review the institution’s marketing plan and ask for samples of advertisements so that I’m fully aware of what messaging is being used to attract students. If anything seems unclear or inconsistent, I’ll promptly consult with my supervisor for clarification.
This training reinforced the importance of ethical communication in building trust with prospective students and maintaining the integrity of our institution.
