This chapter reveled the many specifics and details to maintain integrity and honesty in marketing materials, whether printed, websites, social media, etc. Descriptions of what is available at the school's campuses should be realistic and descriptive of what is available at the facility, equipment with age, services and classrooms. If photos are used for schools with multiple campuses they must be clearly identified with each site. If student testimonials are used, they should not be solicited and should be sincere and honest. Marketing materials may be required to be submitted for approval by various regulatory companies. Availability of financial aid is to be included with specifics defined for Military students. Competitive integrity should be respected to not put down another institution in any areas such as cost, quality of program, outcomes of programs, etc. There must be information to enrolled students, employees and instructors on drug and alcohol abuse prevention. A student Right to know due to be shared with students each July 1 to include graduation rates, transfer rates, etc. Loan counseling must be provided for enrolled students. Campus security information should be provided each October 1 to include any updated concerns. Overall, this chapter had lots of regulatory details.
